Tuesday, October 24, 2017

Enlighten Your Dish this Holiday Season with the New Eden Queso De Bola

Ever since, Eden Cheese is my favorite Cheese brand. From making Spaghetti, Meaty Salsa, to dessert! Yema Cake is one of my favorite and it's not complete without Eden cheese because i put lots of grated Eden Cheese for toppings! I also put Eden Cheese cubes every time i make fruit salad for the family to make it more creamy and cheesier!

Last October 23, 2017, Eden Cheese, the market leader in the Philippine Cheese category, introduces a new flavor innovation exclusive only for this Holiday season, the Eden Queso De Bola (QDB) flavor.

For the first time in its 36-year history, it is the first flavor innovation by Eden exclusively for Holiday and is proudly developed in the Philippines!

The Eden Queso De Bola launch was held at the Limbaga 77 Cafe in Quezon City where bloggers and media guests are present to witnessed and taste the yumminess and creaminess of Eden Queso De Bola Cheese!

The event started with the live performance of the OPM Rockstar Musicians, Mr. Raymond Marasigan. 

Chef DJ Santos shows us how to level up the 3 Recipes with the help of the media guests! 

First is the Cheesy Caldereta, just add the melted cheese on top of the caldereta and add some dash of paprika! Note that when melting cheese, you have to grate it first or slice it and you can also add some milk to melt the cheese.

Second is the Triple Cheese Morcon that was made with bits of cheese, the sauce on top contains melted Eden cheese and lastly, the dish was topped with grated cheese and was torched to add a smokey flavor.

The third one is the Cheesy Buko Pandan, with big chunks of eden cheese. The plain buko pandan level up and became more cheesier!

For the first time in its 36-year history, it is the first flavor innovation by Eden exclusively for Holiday and is proudly developed in the Philippines!

Proudly developed and produced by Mondelez Philippines, Eden Cheese aims to strengthen its market leadership position through Eden’s deep understanding of the Filipino consumers’ taste preference, especially during Holiday.

Carlo Licuanan, Mondelez’s Southeast Asia and China Marketing Director for the Meals category shares that this move is a step to hopefully grow the carton cheese category.  “As a pioneer and the market leader of the carton cheese category, we want to accelerate our growth and that of the category by providing a new taste, innovation and experience for consumers to enjoy. We take pride in launching our Queso de Bola-flavored Eden Cheese. It is the first flavor innovation by Eden exclusively for Christmas and is proudly developed right here in the Philippines. We put great value in our product that not only reflects the traditional and memorable ‘Paskong Pinoy’ (Filipino Christmas) but also is sensitive to the pockets of Filipinos. Eden QDB, at P59 SRP for the 165g pack and P159 SRP for the bigger 440g carton, can now grace the table of every Filipino family during Noche Buena and any occasion for family gatherings.”

As the marketer of globally iconic snack brands such as  Cheez Whiz, Cadbury Dairy Milk and Oreo cookies to name a few, Mondelez Philippines tapped its global expertise in food innovation to develop the new cheese flavor that will help upgrade Pinoy Christmas traditions. “We believe that by introducing this new flavor in the carton cheese category, we are opening more possibilities for our consumers to upgrade their Christmas dishes and provide a whole new level of food enjoyment with their families this coming holiday season,” says Michelle Gan, Mondelez Philippines’ Category Lead for Meals. “Eden has already become a Christmas food staple by making holiday dishes more delicious through its creamy taste. However, we want to further entice the hearts and palates of Filipinos by combining a classic Christmas cheese product which is the Queso de Bola, together with the taste preference of Filipinos who look for that rich and creamy texture in their cheese.  Now moms can have a wider opportunity to upgrade their Christmas food specialties—from cheese appetizers to spaghetti, from a traditional pan de sal and cheese to the special Caldereta and even Buko Salad—using our Eden Queso de Bola flavor.”

Eden Queso de Bola flavor is a limited edition product and is available only until the end of the holidays.

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About Mondelez Philippines
Mondelez Philippines, formerly Kraft Foods Philippines, has done business in the country since 1963, providing consumers with delicious snack products like Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Toblerone and Cadbury Dairy Milk chocolates. The company employs about 400 people in the Philippines, with a manufacturing facility in ParaƱaque City.

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