Monday, July 29, 2019

Mastercard and The SM Store promote safer and faster payments via contactless technology

Ongoing until September 30, 2019, Mastercard, in partnership with The SM Store, is running a promotion to encourage shoppers to make payments using their contactless-enabled Mastercard credit cards. The contactless cards can be identified through a symbol on the card face that is similar to the Wi-Fi symbol, albeit turned sideways. Shoppers using the contactless Mastercard credit card issued in the Philippines stand a chance to win PhP 1,000-worth of gift cards when they make a minimum single-receipt purchase worth PhP 3,000.00 and tap to pay. 

Though still in its infancy in the Philippines, contactless payments are already widely used in other countries such as Singapore, Australia, and England. Payments via contactless cards are fulfilled by simply tapping the card on a point-of-sale (POS) terminal. For low value transactions, no PIN or signature is required; cardholders can simply Tap & GoTM. Faster checkout lines are now made possible even during The SM Store’s famous 3-Day Sales, thanks to contactless payment technology. Therefore, this payment method is deemed effective in grocery and convenience stores, cinemas and gas stations where long queues can be curtailed through quicker payment transactions.

In the Philippines, transactions beyond Php 2,000 require the cardholder’s signature as a layer of security from unauthorised transactions. It is important to note that shoppers will be billed only once even if they accidentally tap on the point-of-sale terminal multiple times. The EMV chip embedded in the card effectively safeguards card details as it creates dynamic data every time a transaction is made, making it nearly impossible for fraudsters to duplicate or clone the card.

Contactless technology not only makes transactions more convenient than fumbling for cash or  counting loose coins at the checkout, but also much safer because the card never leaves the cardholder’s hand when paying. 

Through such innovations, not only do customers benefit but, Mastercard enables merchant partners to do business with greater efficiency while at the same time ensuring safety as transactions are processed.

Wednesday, July 24, 2019

Unleash different sides of you with Careline Play to Slay Palette

Careline’s new makeup palette is the newest addition to every girl’s beauty must-haves with one highlighter, two blush shades, and 12 eyeshadow shades that has matte and shimmer varieties.

The entire set is made to complement multiple skin tones, are pigmented, easy-to-blend, and long lasting. Playing with colors and experimenting with makeup looks is   more fun and easy with Careline. Grab yours now in Lazada for only P285 (price varies).

To know more about Careline, visit, and follow their social media accounts:,, and

Tuesday, July 23, 2019

LBC empowers MSMEs with Php 80 Pasabog Promo for Cash on Pick-Up Transactions

As its way of empowering micro, small, and medium enterprises, LBC, the leading logistics service company in the Philippines, recently launched its Cash on Pick-up (COP) Php 80 Pasabog Promo. The increasing number of deliveries initiated by the flourishing eCommerce prompted LBC to offer a fixed rate of Php 80, which it will offer until Aug. 31, 2019.

LBC COP Php 80 Pasabog Promo is, so far, the courier service's most affordable offering to allow online sellers and buyers to do as many transactions as they can.

LBC has been the most reliable logistics company in the country and is synonymous with better service. People who want to assure that their parcels will arrive on time in its destination rely heavily on LBC's courier service. The rates have always been competitive, even the smallest businesses will be able to avail themselves of.

The flat rate of Php 80 is applicable to deliveries or shipments within the Philippines of up to 3 kilograms. Anything that exceeds the weight will have an additional fee, which is commensurate to the given fixed rate.

The LBC COP Php 80 flat-rate offer is applicable for the following LBC parcels and boxes: N-Pack Small, N-Pack Large, KB Mini, KB Slim, and KB Small. A minimum charge of Php 15 will be added as a valuation fee and may increase depending on the declared value of the shipment.

LBC continues to introduce innovations as its response to the changing business landscape in the country. Ecommerce has allowed individuals to operate businesses within the confines of their homes while buyers can purchase an item using the internet or through an app.

These developments not only gives MSMEs the opportunity to expand their livelihood but it also contributes to the economy.

LBC boasts 1,400 branches nationwide which also now serve as pick-up points especially in hard-to-reach areas where transportation is limited. With the introduction of "Kaliwaan System," buyers and sellers are assured of smooth and fast transactions. It eliminates the constant worry of whether the item was sent or received. This is one of the issues LBC's innovation is able to address.

LBC hopes to encourage more entrepreneurs to expand their business reach with COP Php 80 Pasabog Promo.

For more information, visit or any LBC branch near you.

*Per DTI-NCR Permit No. 10157 Series of 2019. Promo runs from June 1 to August 31, 2019.


About LBC
LBC is the Philippines’ market leader in retail and corporate courier & cargo, money remittance, and logistics services. With a growing network of over 6,400 branches, hubs & warehouses, partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 60 years.  Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of the Global Filipino. LBC can move it for you: visit, or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow LBCExpress (Facebook and Twitter).

Thursday, July 18, 2019

AC Health celebrates 4th anniversary with cancer patients

Ayala Corporation volunteers and Kythe Foundation members gathered together with cancer patients and their families to celebrate Ayala Healthcare’s 4th anniversary

In celebration of its 4th anniversary this July, Ayala Healthcare Holdings, Inc. (AC Health) launched Soar, a community family day for children diagnosed with cancer. The anniversary activity was held on July 13, 2019 at the Amoranto Sports Complex in Quezon City.

AC Health has partnered with Kythe Foundation, a non-government organization, which provides Child Life services and psychosocial support to children with chronic illnesses.

Over 500 participants, including 60 cancer patients and their families, and volunteers from the Ayala group came together for an afternoon of kite flying, games, and entertainment performances.

AC Health President and CEO, Paolo Borromeo, said that the anniversary activity aims to encourage volunteerism across the Ayala group in support of AC Health’s vision of expanding access to healthcare.

“Cancer treatment is difficult for many Filipinos, and in this event, we want to take the time to celebrate family and community amidst such difficulties. It is also our way of connecting with patients and their families, so that we can make sure our cancer hospital is responsive to their needs.” Borromeo said.   

Last month, AC Health announced its plan to build a 100-bed, comprehensive cancer hospital in Metro Manila, with the goal of providing high-quality cancer care services, at a more affordable price. Cancer is now the third leading cause of death in the Philippines.

Soar is also in line with Ayala Corporation’s 185th year celebration.

AC Health
Ayala Healthcare Holdings, Inc. (AC Health) is a wholly owned subsidiary of the Ayala Corporation, and serves as the portfolio company for healthcare businesses. Its vision is to build an ecosystem that links every patient to a seamless healthcare experience. Its portfolio includes Generika Drugstore, the pioneer in generic retail pharmacies, and FamilyDOC, the largest chain of community-based primary care clinics. ACHealth is also investing in health technology solutions, such as its HealthTech arm, Vigos Health Technologies, MedGrocer, a technology-enabled medicine-as-a-service for companies and drug manufacturers, and AIDE, a home health care platform.

Kythe Foundation
Kythe is a non-profit, non-stock organization aimed towards improving the quality of life among hospitalized children with cancer and other chronic illness. As the only foundation in the Philippines offering the Kythe Child Life Program, we provide psychosocial support to over 11,000 children with cancer and other chronic illness and their families every year. Together with our hospital partners, donors and volunteers, we aim to promote healing and growth.


Ayala Corporation volunteers, Kythe Foundation members, and cancer patients and their families

The celebration included kite flying, medical checkups, face and hair paint, games, and other exciting activities with the children

AC Health President and CEO Paolo Borromeo gave inspiring words to the kids

Fast-growing companies make Parkway Corporate Center their HQ in the Metro South

Location, financial advantages, and investment potentials are but some of the factors business owners and entrepreneurs consider when finding the ideal corporate headquarters in the metro.

This is why start-ups, growing companies, and even established firms have moved to or are considering the 32-story Parkway Corporate Center in Filinvest City, Alabang. Owning the property gives business owners the freedom to tailor fit their office space to their needs and spending plans, resulting in cost-efficiency and savings over time.

And with Parkway Corporate Center’s strategic location in the booming Metro South, handsome returns on investment is also guaranteed.

The state-of-the-art, green-oriented office tower offers investors units in a most dynamic environment, while helping address the growing demand for office spaces in the metro. As such, companies and businesses that demand par excellence such as architectural offices, financial houses, and law firms are turning to Parkway Corporate Center.

One such enterprise is the dynamic abaca pulp and paper concern TYC Trading & Manufacturing Philippines, which is now establishing its new corporate headquarters at the future-ready office tower. It is one of the companies that appreciate style, quality, and location and understands how an office space is a reflection of one’s brand, identity, and reputation.

“At first, we were wondering if it was a good move to uproot our operations in Makati and move to the South,” says TYC Trading president Anna Marie de Chavez. “But after considering the congestion, traffic, and even incidents of flooding in Makati, we thought it best to seek greener pastures in Alabang.”

TYC and several other locators have started fitting out their intelligent office units—ranging from a flexible 36 square meters to a full floor—and expect to enjoy soon the features and amenities that make Parkway Corporate Center truly world-class.

Parkway Corporate Center is at a prime, strategic, and prestigious setting, Filinvest City, where a full spectrum of offerings—from premium lifestyle and retail facilities, to one-of-a-kind residential concepts—are within easy reach for a genuine live-work-play environment.

Even better, land values at Filinvest City have reached P230,000 per square meter, representing a 300 percent growth since 2012. And since land values are constantly on the rise, there is also a remarkable upsurge in office space rent, making it more advisable to invest in your own space at this point. Coupled with its ready and growing labor pool, more and more companies—both local and international—have been opting for Filinvest City, the economic center in the Metro South. Similarly, Parkway Corporate Center buyers are enjoying a 24 percent increase in property values since they bought spaces in 2014. It is projected to rise even further as Filinvest City continuously boosts its growth with the deliberate execution of its enhanced masterplan and as demand for office space increases as well.

Parkway Corporate Center, being located at the so-called Millionaire’s Row of Filinvest City, enjoys a thriving, fully-integrated and self-contained 244-hectare metropolis that harmonizes modern conveniences and nature for a refreshingly different atmosphere.

It is extremely accessible, being close to the efficient public transportation hub South Station. Going to the North and to CALABARZON (Cavite, Laguna, Batangas Rizal and Quezon) area where factories are situated is quick through the South Luzon Expressway and Daang Hari Road. Even the Ninoy Aquino International Airport is just 10 kilometers away.

This office tower is the result of intelligent space planning. Modern building facilities are standard such as six high-speed elevators, 24-hour security with CCTV cameras in strategic areas, 100 percent back-up power and advanced fiber optic backbone. The VRF air-conditioning system provides consistent cooling comfort, quiet operation, and utmost energy efficiency. Double-glazed low-e glass helps protect against the harmful ultra-violet radiation while reflecting heat back to ensure that the interior temperature remains constant and helps in energy efficiency.

“Though we’re located in a business zone, there’s still a feeling of balance and nature. What we particularly like about this development is that our office faces Laguna de Bay, which is very energizing,” says Chavez.

An elegant main lobby, retail plaza on the ground floor, fully-equipped business center at the 7th level, podium deck garden, pocket gardens at every five levels, plus eight levels of secured parking are among Parkway Corporate Center’s impressive amenities.  

Indeed, businesses thinking of transferring their headquarters to Metro South should set their sights on Parkway Corporate Center and make the smart move now. With its features and amenities and the investment potentials it offers, it is the most ideal office development in the Metro South bar none.

For more information, call (02) 8096517 or visit

Sit back and unwind this July at Midas Hotel and Casino

Enjoy a restful staycation with re-energizing room and dining promos

Taking care of one’s self should always be a priority, especially now that the rainy season has come. Although the rain has arrived and may have dampened the spirits of some, Midas Hotel and Casino gives everyone a chance to re-energize with its comforting room and restaurant promos this July.

Recharge the mind, body and spirit with your family or friends by booking in a Deluxe Room for only Php5,200 nett or the Executive Room for only Php6,200 nett. Get a complimentary buffet breakfast for two (2) and a free scheduled shuttle ride to the nearby mall. Plus, get your choice of a Minibar On the Go Package you can share with your crew or Php500 dining credits you can use when you dine in any of the hotel’s restaurant outlets. Offer is valid from July 1-31, 2019 only.

Whether you’re going on a staycation or just dropping by, treat yourself or your crew and go for a sumptuous weekday lunch and dinner at Midas CafĂ©’s buffet for only Php1,200 nett. If you’re going on a weekend, opt for a delectable Japanese lunch and dinner at Yanagi Japanese Restaurant for only Php1,500 nett. Stay a little while and have an afternoon tea for a relaxing me-time at the Sunset Lounge. The Sunset Lounge offers tasty afternoon treats daily, for only Php550 nett per person, from 3 pm to 6 pm. For more details on rooms and dining promos, call 902-0100 local 8108 for rooms and 8198 for restaurants.

Recommend Midas Hotel’s corporate meeting venues to your boss and host a quick team-building session with your workmates to power up your business for only Php1,300 nett per person – this rate includes morning snack, plated lunch and afternoon snack. For only Php1,500 nett per person, meeting attendees will enjoy a morning snack, a buffet lunch and an afternoon snack. All these are available for a minimum of 30 persons.

If you’re celebrating a special occasion soon, it’s definitely time to make lasting memories with friends and families at Midas Hotel! Delight your loved ones with exquisite food and top-notch service, whether it’s a lunch or dinner party, for only Php1,100 nett per person for a minimum of 30 persons. For banquet inquiries, call 902.0100 local 8257 and 8254.

Finally, since you’ve been working hard and it’s already the mid-year, it’s time to reward yourself with a Midas Royale Club (MRC) card for only Php8,000 and get Php25,000 worth of room and dining privileges, especially if you find yourself going back to Midas Hotel and Casino. MRC offers cardholders exciting discounts and exclusive perks that can be availed all-year round. For more information, call 902-0100 local 8232 or email

Sunday, July 14, 2019

Joy #BestEverLife Salu-Salo celebrates the new Best Ever Joy washing 17,500 plates with just one bottle in San Juanico Bridge

With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of number of plates washed with a single bottle. From 8,000 plates 20 years ago, 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy - covering the entire length of the San Juanico bridge and back.

“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of almost 8,000 plates 20 years ago,” shares David Jay Gomez, Dish Care Brand Manager at Procter and Gamble.
Continuing the celebration that started on June 23 in Tacloban City to celebrate this record-breaking occasion, Joy hosted the #BestEverLife salu-salo at Plaza Ibarra with mom celebrity Jolina Magdangal-Escueta. Media and blogger guests were treated to a fiesta-themed event filled with scrumptious Filipino dishes and delicacies and festive song and dance performances.

Jolina Magdangal-Escueta, joined by celebrity mom Ruffa Mae Quinto and blogger Momi Berlin shared their own stories of how the new best ever Joy has helped them lead the best ever life for their families. “I love hosting and cooking for my family and friends, so I always end up with a lot of dishware and cooking ware to clean after every event. But I only had to use one drop of Joy to clean them all,”Jolina shares.
“I tried using a different dishwashing liquid in the past, but even though it was cheaper, we ended up spending more because we finished up one bottle so fast. When I use Joy, because the product is so concentrated, one drop goes a long way,” Momi Berlin added.
In the event, Joy showed its superior dishwashing ability through experiment videos that visualized the product’s new and improved formulation, and even a live demo of the Best Ever Joy cleaning up the plates used in the salu-salo.

Joy also extended the celebration of the Best Ever Life beyond the attendees of the event. The salu-salo commemorated SOS Children’s Village Alabang as Joy’s beneficiary in bringing the best ever life to Filipino household by supporting the children’s daily meals.
With the launch of the new best ever Joy, more plates can be cleaned, and more Filipinos can discover their best ever life.
For more information about Joy, visit the Joy Philippines Facebook page.


What fuels you through the day? Maybe it’s the desire for success, the commitment to your goals, or simply celebrating big and small wins. Whatever the case may be, you need fueling food with generous, edge-to-edge flavors and a refreshing drink to get you going. After all, there are a few things more satisfying than a full meal at a reasonable price.




4 Cheese

This July, Yellow Cab is introducing a slew of new choices to satisfy the go-getter in all of us; the biggest one being the New York Famous XL Pizza Slice on July 15!

Starting at Php109, diners who need to make a quick pit stop and refuel before taking on the rest of their day can enjoy Yellow Cab’s homage to the classic New York-style pizza. Going back to its Big Apple roots, the New York Famous XL Pizza Slice comes from an 18” pizza, perfect for folks looking for a quick, hot, flavorful, and hefty meal to get them through the day. It is meant to be eaten the proper way—folded and lifted like a true New Yorker would. The XL Pizza Slice comes in four variants with guaranteed generous, edge-to-edge flavors: classic Margherita; gooey Cheese; sweet and savory Hawaiian; and iconic Pepperoni.

Mac and Cheese

Baked Mac

Sweet Soy

Smoked Chipotle 
Chicken Bites

Lemon Pepper

“When you’re balancing so many things and are pressed for time, you need a meal that can fill you right up and help you power through your day. Our pizzas have always been loved for their generous portions and edge-to-edge toppings, and we want that same experience to be available for individuals who are always on-the-go,” shared Charlene Sapina, Marketing Head of Yellow Cab Pizza Co. “With Yellow Cab’s New York Famous XL Pizza Slice, we are giving customers an affordable and filling answer to their hunger.”

To top it all off, pizza lovers can simply add Php45 to enjoy a reinvigorating, ice-cold glass of Yellow Cab’s new House Blend Iced Tea to pair with their favorite XL Pizza Slice.

“Yellow Cab’s New York Famous XL Pizza Slices are a delicious everyday reward, perfect for wins big and small,” said Sapina. “There really is no better place for diners to enjoy the true taste of hot, flavorful, and generous New York-style pizza than at Yellow Cab.”

Don't miss out on Yellow Cab's new XL Pizza Slice, simply because you deserve it. For more information, visit

Wednesday, July 03, 2019

AXA is LFC principal partner

Liverpool FC has announced that AXA, the world’s leading insurance brand, has been appointed Principal Partner and the club’s new Official Training Kit Partner for the 2019/20 season.

To launch the new partnership, Liverpool FC and New Balance have revealed the new collection of training apparel, which will feature AXA branding throughout the range.

The New Balance collection includes warm up jackets, hoodies and sweatshirts, amongst other products, and is available in both adult and children’s sizes. Designed in grey and red pepper and just like the 2019/20 home kit, each product has been inscribed with Bob Paisley’s iconic signature on the inside, paying homage to the Reds’ most successful manager in the year in which he would have turned 100.
The Reds will begin training in the new AXA training kit this summer ahead of the 2019/20 season.

Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC, said: “We’re delighted to be expanding our partnership with AXA to see them become a Principal Partner and new Official Training Kit Partner.  

“As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018. We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”

AXA will also continue working closely with the club’s men’s and women’s teams, managers, coaches and health professionals to support the shared goal of promoting healthy well-being and lifestyle. This is in line with AXA’s global tagline ‘Know You Can’ which symbolizes AXA's new promise to its customers, being an encouraging partner to help them feel more confident in achieving their goals and go further.

Thomas Buberl, Chief Executive Officer at AXA added: “We’re excited by this new important step in our partnership with Liverpool Football Club that started in 2018.  

“Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally.  

“By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’

The training kit range is available to purchase in store and online at   

Philippine Wacoal holds interactive exhibit that uplifts and celebrates women

Philippine Wacoal Corporation has been a significant part of the daily lives of Filipinas here and across the globe for 30 years now, and one exciting event is set in Manila to celebrate their anniversary rightfully themed “Uplifting Women for 30 Years.”

Wacoal hold a five-day interactive exhibit at SM Megamall where they launched their latest campaign called Wacoal’s Women of the World. Right on the spotlight of the exhibit are the portraits of 30 remarkable women from different fields, as well as their stories of hardwork and success. Some of them talks on their personal journey, and how each and every one can make their mark, too.

This embodies the company’s persistence in helping more and more ladies realize their significance and excellence no matter where they are, no matter what lifestyle they have chosen to live and pursue.  

Part of the campaign’s amazing roster of individuals include sports broadcaster and enthusiast Dyan Castillejo, advocate of renewable energy Ruth Yu Owen, campaigner of strong social responsibility and designer Zarah Juan, and visual artist Celeste Lecaroz.

“From the products that we offer, to the advocacies we promote, our brand guarantees that every single Filipina realizes their beauty and worth,” Ann Christine Palisoc, president of Philippine Wacoal Corporation, says.

Such empowering campaign direction — highlighting the transition from challenges to achievements — not only mirrors who the company stands for, but how it has also reached its current stature in the intimate apparel industry.

“When we started, it was a real struggle with the department stores who expected us to offer discounts. But through constant communication, they began to understand our brand values. The superior quality of the products spoke for themselves and today, the department stores have become valuable business partners with relationships based on trust,” shares Palisoc.

Aside from moving stories and engaging discussions, each day of the interactive exhibit is packed with activities and concepts that further show the company’s value for freedom - freedom to explore, move, and have fun.

The venue will feature travel-inspired photobooths that will make attendees feel like they have travelled to top international destinations where Wacoal has established its presence.  Guests are free to pose in front of Eiffel Tower of Paris, New York’s Statue of Liberty, as well as the Cherry Blossoms of Japan - right at the exhibit. The setup comes in 3D effect, with real elements like park benches, boats, and even a Sakura tree to mimic that ideal travel photo.

Eventgoers can also try the Create Your Own Power Frame for free, allowing them to become the cover model of their own magazine. They’ll have their photo taken, printed on the spot, and afterwards they can write their own cover stories related to Women of the World.  Other exciting activities include glitter tattoo, tarot card reading, and of course, participants can buy different Wacoal items at the venue.

Aside from the June 26 to 30 exhibit, the company also held a dinner gala last June 4 to recognize the notable people behind the brand’s success in the country. It also showcased their accomplishments and bigger plans in the following years to come.

“Our focus is to grow the boutique business and further elevate the brand image by providing more exciting premium product lines and even better customer service. Better customer service means improving one’s total experience, from better facilities offering more comfort and privacy to better communication with our beauty advisers,” says Palisoc.

One can expect Philippine Wacoal Corporation to continue to offer high quality functional and comfortable products but in addition to this, even more premium products featuring elegance and comfort while consistently enhancing the beauty of the woman’s body. You can also watch out for more exciting new product lines including lingerie, men’s underwear, and more activewear for women.

For more information about Philippine Wacoal Corporation, like and follow them on
Facebook @PhilippineWacoalCorp and Instagram @wacoalph. To know more about the stories of the 32 Women of the world, visit


Tuesday, July 02, 2019

The best of both worlds at this high-valued development in the Metro South

The Enclave Alabang is a masterplanned village that takes pride in a tropical modern design

When property investors examine a potential development to invest in, a careful review of the developer’s portfolio, the partners involved in the development, the features and amenities available, and of course, its location are qualities that can spell the difference in making a project a high-value investment in the long-term.

In the luxury real estate space today, one brand has caught the attention of investors and discriminating end-users: Filigree, which has fast become synonymous with exclusivity, exceptional craftsmanship, and unrivaled property values.

With every project initiated and completed—from high-rise condominiums to low-density horizontal developments—Filigree has challenged, and delivered, the very definition of what luxury should be—each project a prime investment offering blue chip returns.

The 1,500-square meter Clubhouse is The Enclave Alabang’s centerpiece village attraction

An ideal residence for the affluent set

One fine example is Filigree’s The Enclave Alabang, situated along the growth corridor of Daang Hari, one of the most coveted locations in the Metro South where Manila’s affluent circles are taking root. This masterplanned village is in close proximity to leading educational institutions, shopping and leisure centers, top medical facilities, and the Metro South’s premier commercial business district Filinvest City, which assures of progressive land values. The main thoroughfares like Muntinlupa-Cavite Expressway, South Luzon Expressway, and Skyway surrounding the area make The Enclave Alabang highly accessible as well.

Filigree’s The Enclave Alabang is strategically situated along the growth corridor of Daang Hari

World-class, purposeful design

Conceptualized and executed by the powerhouse alliance of leading architects, planners, and interior designers including H1 Architecture, AECOM, and BUDJI+ROYAL Architecture+Design, The Enclave Alabang is a true masterpiece community showcasing an impressive tropical modern design alongside unmatched quality, functionality, and style.

Raymond Hernandez, principal architect of H1 Architecture, notes that at The Enclave Alabang, “You’re not just buying the house, you’re buying the whole community. It’s about extending your living space. It’s about the little things we’re putting to this house to make it special. To make you feel special. That’s what makes it worth it.”

A steady increase in land values

Its land values have been on the rise faster than ever. The exclusive few who have already staked their claim by choosing to own a property at The Enclave Alabang are already reaping the fruits of what is no doubt an incomparable property investment.

From a price of Php 45,000 per square meter in 2015 when the project first came to market, lots are now valued at Php 70,000 per square meter. This surge can be attributed to the rarity of high-end villages in the Metro South as well as increased demand for such communities.

The fact that more than 90 percent of lots have already been sold shows that The Enclave Alabang has met the standards of the country’s most discriminating buyers, where lot owners are starting to build their homes, drawn by the project’s remarkable features and amenities—the serene charm of an elite, topical modern suburban lifestyle while having the conveniences of modern living right at their fingertips.

Exceptional features and amenities

As it is nestled in a verdant, low-density environment just over 10 hectares, The Enclave Alabang boasts of a development that’s dedicated to unrestrained greenery—up to 40 percent—the hallmark of which is the Central Park with its rich flora, man-made lagoon, and a canopy of trees that easily rejuvenates the mind and spirit.

Serving as the centerpiece village attraction is the expansive 1,500-square meter Clubhouse that projects a refined modern lifestyle set amid lush greenery as envisioned by BUDJI+ROYAL Architecture+Design. The iconic structure has a tropical modern resort feel, featuring a lap pool and a fitness gym. For memorable experiences and events, the Clubhouse also has private function rooms.

“The Enclave Alabang presents all the outstanding qualities that make a home a Filigree development,” says Filigree head Catherine A. Ilagan. “From planning to implementation to delivering to our clients, it is a living testament of our vision brought to life, which is to provide real tangible value investment.”

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