COVID-19 Update: Newfound discovery makes some dishwashing liquids effective home disinfectant.

In response to the global coronavirus pandemic, Japan Ministry of Economy, Trade and Industry (METI) commissioned the National Institute of Technology and Evaluation (NITE) to look into other options for disinfecting homes and workplaces. This was undertaken to mitigate global alcohol shortage, and cope with the sudden surge in demands of alcohol disinfectant at medical facilities as well as home and workplace environments. 

Lab studies conducted by METI/NITE have proven that some cleaning actives also known as surfactants, when used at the right levels, can be effective against SARS-CoV-2 which causes COVID-19. Test findings by Japan’s NITE have confirmed that there is a significant reduction in the virus count on items or surfaces that are exposed to a surfactant diluted to 0.05%-0.2% for twenty seconds to five minutes.

According to the review committee of experts, these seven types of surfactants are commonly found in household products like dishwashing liquids. 

• Sodium linear alkylbenzene sulfonate (0.1% or more);
• Alkyl glycoside (0.1% or more);
• Alkylamine oxide (0.05% or more);
• Benzalkonium chloride (0.05% or more);
• Benzethonium chloride (0.05% or more) (newly added on May 28, 2020);
• Dialkyldimethyl ammonium chloride (0.01% or more) (newly added on May 28, 2020); and
• Polyoxyethylene alkylether (0.2% or more)

With this research confirming more accessible ways to disinfect your homes and workplaces, 

dishwashing liquids containing these ingredients can benefit Filipinos and serve as a reliable substitute to alcohol-based disinfectant. This would mean convenience and better value for money given the product’s multi-purpose use of disinfecting various items, not just in the kitchen but other household items as well.

New solution to disinfecting against SARS-CoV-2

Japan METI/NITE recommends the solution ratio of one teaspoon of dishwashing liquid mixed in 500ml water. To sanitize, wipe all items or surfaces with a cloth soaked in this solution. Ensure to squeeze excess liquid out of the cloth to prevent the liquid from dripping. Wipe firmly in one direction to prevent spreading dirt and virus. Leave the items or surfaces to rest with the mixture for about five minutes. Then, wipe off the soap solution with a cloth soaked in water. Finally, wipe dry all items and surfaces with another clean cloth. 

To learn more about the research findings, visit this link:   meti.go.jp/english/press/2020/0529_001.html. Follow Joy Philippines’ official Facebook page at fb.com/JoyPhilippines for more updates on Joy.

Joy #BestEverLife Salu-Salo celebrates the new Best Ever Joy washing 17,500 plates with just one bottle in San Juanico Bridge

With the launch of its new and best ever formulation, Joy, the leading dishwashing liquid in the Philippines, doubled its famous old record of number of plates washed with a single bottle. From 8,000 plates 20 years ago, 17,500 plates were cleaned with just one single 495 ml bottle of the new Best Ever Joy - covering the entire length of the San Juanico bridge and back.

“With our effort to continuously innovate Joy to help Filipino families achieve their Best Ever Life, we introduce the new Best Ever Joy that can wash more plates with just one bottle. This means more savings for families that they can use to lead their best ever lives. The Best Ever Joy is so good that its new formulation was able to clean 17,500 plates with just one bottle of Joy, doubling our own record of almost 8,000 plates 20 years ago,” shares David Jay Gomez, Dish Care Brand Manager at Procter and Gamble.

Continuing the celebration that started on June 23 in Tacloban City to celebrate this record-breaking occasion, Joy hosted the #BestEverLife salu-salo at Plaza Ibarra with mom celebrity Jolina Magdangal-Escueta. Media and blogger guests were treated to a fiesta-themed event filled with scrumptious Filipino dishes and delicacies and festive song and dance performances.

Jolina Magdangal-Escueta, joined by celebrity mom Ruffa Mae Quinto and blogger Momi Berlin shared their own stories of how the new best ever Joy has helped them lead the best ever life for their families. “I love hosting and cooking for my family and friends, so I always end up with a lot of dishware and cooking ware to clean after every event. But I only had to use one drop of Joy to clean them all,”Jolina shares.

“I tried using a different dishwashing liquid in the past, but even though it was cheaper, we ended up spending more because we finished up one bottle so fast. When I use Joy, because the product is so concentrated, one drop goes a long way,” Momi Berlin added.

In the event, Joy showed its superior dishwashing ability through experiment videos that visualized the product’s new and improved formulation, and even a live demo of the Best Ever Joy cleaning up the plates used in the salu-salo.

Joy also extended the celebration of the Best Ever Life beyond the attendees of the event. The salu-salo commemorated SOS Children’s Village Alabang as Joy’s beneficiary in bringing the best ever life to Filipino household by supporting the children’s daily meals.

With the launch of the new best ever Joy, more plates can be cleaned, and more Filipinos can discover their best ever life.

For more information about Joy, visit the Joy Philippines Facebook page.