Tuesday, January 25, 2022

Tanduay’s New TVC is a Salute to Friends Who Keep Us Sane


Friends make everything seem light. 

Tanduay’s latest TVC, “All Light Lang”, is not only fun to watch but it also reminds us of the value of having friends around especially during these extraordinary times. 

In tlhe opening of the TVC, the main character is seen singing to the tune of Gloc9's “Simpleng Tao” and the different stresses that he has to deal with everyday -- from tech problems, to paying a lot of bills, to never ending household chores. Despite all of these, he is able to end his day with a smile because his friends are there for him.

“Masakit sa ulo, pero light lang tayo,” his friends sing to him as they unwind and share a drink of Tanduay Light.

Marc Ngo, International Development Manager and Senior Brand Manager at Tanduay, shared that during the concept development for the Tanduay Light TVC the brand direction was to convey the experience the product brings.

“We want a material that will make viewers feel happy. With everything that’s happening now with the pandemic, we just wanted to share a good laugh, a great drink, and a fun experience. For a moment, we want the viewers to set aside the negativity and focus on a light moment shared with friends,” he said.

As the song further cites, “Ang nagpapagaan ng lahat ng ito – ang tropa ko.” 

The TVC has a fitting ending and a reminder that things are going to be easier if only we will reach out. The final copy states, “Gaan ng may kasama”.

Monday, January 17, 2022



The Manila Electric Company (Meralco) emerged as one of the top companies in the Philippines on service excellence, leveraging both digital and traditional customer channels despite the challenges brought about by the ongoing COVID-19 pandemic.

In the recently concluded 2021 ASEAN Enterprise Innovation Awards presented by Asia IoT Business Platform (AIBP), Meralco was recognized for its entry, “Transformation Powered by Technology and Tradition”, which showcased the power distributor’s programs aimed at enhancing customer experiences through process improvements and digital transformation.


Among Meralco’s key customer-centricity initiatives are its Facebook Live Chat, which serves 8,000 transactions per hour; Virtual Customer Assistant, which allows customers to speak with Meralco representatives via video conferencing; and Online Customer Appointment, which enables customers to schedule appointments before visiting Business Centers. All these are geared towards ensuring the safety and convenience of Meralco customers.


In addition, Meralco introduced the Customer Account Number, which is a permanent reference number for all payment transactions.


Another important initiative is the redesigned electricity bill, which aims to help customers better understand and manage their energy consumption.  The new bill format is easier to understand as it provides all necessary information such as the customer’s 24-month consumption and payment history.


To augment these customer-facing programs, Meralco also arms its crews with a Meter Reading App that helps in optimizing service routes and ensures accurate readings of electricity consumption. Through the Real-Time Payment Validation App, Meralco avoids incidents where the electricity service of customers is disconnected due to the late reflection of customer payments for unsettled bills.


Meralco Chief Commercial Officer and Head of Customer Retail Services Ferdinand O. Geluz said that the Company has always advocated for “service with compassion” as it commits to making customers the priority while adapting to the challenges of the new normal.


“Moving forward, and as signaled by all our efforts behind customer centricity, we will continue pursuing our passion of transforming customer experience across all our transactions and touchpoints,” he said.


In 2021, Meralco also unveiled its most advanced Operations Platform and Telecommunications Integrated Command Center (OPTIC), which manages all information, communication, and technology (ICT) systems across the Company.


The first of its kind among electricity distribution utilities in the country, OPTIC is a state-of-the-art facility that aims to reduce unplanned downtime of critical ICT systems, increase employee productivity, and enhance service delivery to Meralco customers.


Meralco First Vice President and Head of Information Communication Technology and Transformation Rocky D. Bacani said the AIBP recognition affirms the Company’s commitment to service innovations that improve customer experience.


“What guided us through our journey is the clear and decisive leadership which accelerated the change and ensured that everyone marches to the same beat as we move forward with our transformation program,” he said.


“We also embraced agile delivery allowing us to address customer pain points rapidly through incremental improvements. We knew that beyond technology, the success of our transformation relies heavily on our crews, their ability to embrace change, and their ‘malasakit’ and sacrifices to go above and beyond in the service of our customers. This Innovation Award is indeed a recognition of Meralco’s continued and strong thrust for customer centricity and digital transformation,” Bacani added.


Meralco President and Chief Executive Officer Atty. Ray C. Espinosa, meanwhile, said: “Excellent customer service and communication are at the core of what we do in Meralco, and transparency is a value we have long adhered to. To be recognized internationally for campaigns focused on these is a remarkable feat, and a great honor to the many women and men of Meralco who toil relentlessly for the fulfillment of these programs and their objectives, despite adversities brought by the pandemic.”

Thursday, January 06, 2022

Thriving properties for end-use and investment post-pandemic


Filigree properties are situated in a relaxed and serene community that keeps the dreaded noisy and busy urban life at bay.

As people spent months sheltering at home, they started to realize a house was more than just a roof over their heads but was also a sanctuary, a refuge from pandemic and other crises now and in the future.

And they also learned that, if they choose wisely, real estate was a good place to put their money with its increasing value while other investments shrank or totally collapsed during a highly disruptive crisis like a pandemic.

These lessons were particularly clear to buyers and investors in Filigree, a brand that redefines luxury with healthy and investment-worthy properties and is focused on delivering a quality experience to clients.

For residents, today’s new normal highlighted Filigree’s appeal and underscored features that made it highly livable; a haven where they can be safe and well. The pandemic also showed that the property could evolve and endure through time enabling buyers to cope with and adapt to changing realities.

How it’s Built. Filigree properties consider both quantity and flexibility, with ample spaces to allow for multi-use or multi-generational living and to respond to the needs of residents even during a pandemic.

Promotes health and well-being. As demand for open spaces and close-to-nature settings grew, Filigree’s design that allows natural light, better ventilation and panoramic views of nature and outdoor spaces have become major marketing draws. Filigree uses eco-friendly materials in keeping with its overall goal of green or sustainable development to enhance residents’ quality of life.

Built to last. Filigree’s distinctive designs were crafted by world-class firms, Architecture International, Leandro V Locsin Partners, AECOM Singapore, and Miaja Design Group; and they were executed by reliable and reputable contractors.

Filigree’s breathtaking panoramic views of nature and outdoor spaces.

Cost-efficient. With its sustainable design, Filigree clients and residents are guaranteed the resiliency of their investments. Botanika Nature Residences, for instance, is a certified green condominium building, designed to reduce energy and water consumption through its leaf-shaped structure and an atrium that provides breathing space for residents.

Prime location. Filigree properties are located in a laid-back community that keeps the hustle and bustle of urban life at bay. Residents can even choose to skip the maddening metropolis as everything they want or need is located within easy reach. And those who miss city life can enjoy it at a safe distance as their homes offer uninterrupted views of the urban landscape, even as they savor the beauty of nature. Filigree projects are strategically located in Filinvest City and Filinvest Mimosa+ which consist of mixed-use developments that are drawing investors and people eager to take advantage of opportunities offered by their enhanced masterplans.

Filigree’s appeal in the market continues to skyrocket as more and more people realize the significance of open spaces and being close-to-nature.

Seamless buying experience. Filigree lives up to its promise of a gracious living experience that keeps home, work and leisure, all curated in a phygital journey-- blending of digital experiences with physical assets. With health and safety its main priority, interested buyers and investors do not need to go through the hassle of going outside with the availability of digital materials ready to assist prospective buyers to a safe look-see journey. As for site tours, showrooms and properties are well-maintained by a management team and reliable 24/7 surveillance to ensure safety and comfort of clients, residents and visitors.

“We take pride with the work we do in Filigree because we’ve been able to marry the form & function of a well-designed building with the benefits of sustainability.  Simply put, our developments are built better. And it matters that we offer our buyers the choice of not compromising. That the best of both worlds is actually within reach–the comfort & stability of city living and the luxury of living well in spacious & inspired homes,” shared by Filigree deputy head Daphne Sanchez. In a post-pandemic world, Filigree properties are demonstrating they can maximize returns on investments in the long run for potential and existing clients. While many real estate developments have been battered by the pandemic, the luxury brand has affirmed that it can withstand the disruptions of a major crisis and be ready to thrive in the new normal and beyond.

Interested to check out Filigree properties and experience the luxury it takes pride in? Log on to https://filigree.com.ph/ or call for an appointment at its Filigree Showsuites in Filinvest City, where model units of its lavish properties are on display.


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