Friday, November 10, 2017

#BicToSchool for a Brighter Future

BIC Product Asia launched "Bright Future are Written by Hand" as its back-to-school campaign in the Philippines in partnership with their exclusive distributor in the country, the Filstar Distributors Corporation.

You migh ask why is BIC still emphasizing on handwriting given the proliferation of technology. It is true that we are living in a changing world and while handwriting might seem trivial for some, let us not forget that handwriting is still essential to a child's development. The act of handwriting alone helps develop a child's cognitive and motor skills, helps boost memory and creativity as well as promotes self-confidence and interpersonal skills 

Last October 26, 2017, BIC Product Asia celebrated the importance of handwriting and education together with the friends from media and bloggers. BIC Product Asia kicked off its biggest social campaign in Asia, #BICBrightFuture in cooperation with Filstar Distributors Corporation.

As Champions of Education, BIC® believes that a bright future is for everyone. As such, BIC® will be having a half million of Stationery products - the biggest donation in Asia to date - to Children's Hour, Yellow Boat of Hope and Kariton Klasrum to help kids as they pursue their dreams.

The campaign of #BICBrightFuture happened at KidZania Manila in BGC for a fun day and learning and playing with the company's estimated 200 children beneficiaries from Children's Hour, Kariton Klasrum and Yellow Boat of Hope.

For one day, the children are encouraged to have fun while exploring the adult world by immersing themselves in over 100 role-play activities in the play city Using BIC® pens, they will also plot out their goals and dreams in a special BIC® Bright Futures workbook.

 My baby Jam excited to explore #KidZaniaManila and have #BICBrightFuture!

The event was hosted by Ms. Issa Litton, #BICBrightFutures event encourages Fipino children to love handwriting again and emphasizes that education is very important to have a brighter future.

Mr. Efren Penaflorida, founder of Kariton Klasrum, an education advocate, teacher, and social worker, talked to the kids about the importance of going back to school and how it will help them build a brighter future. He also shared the best valuable lesson in life.

"Out main focus, since Kariton Klasrum's inception, has always been about bringing  education to less-fortunate children. Through this event, we will be able to show them that a bright future is possible for them as long as they plan for it and persevere to achieve it," said Efren Penaflorida.

Ms. Net Garcia, Children's Hour Executive Director said that "Many children are in great need of encouragement from the adults in their lives in order to push themselves to work hard for a better future. We are happy that our kids will walk away with a sneak peak at what their own futures can hold, as well as a new hope."

"We have always believed that bright futures are written by hand. As adults, many of us have become what are we today because we put pen to paper and wrote down our ambitions. That act of writing down our aspirations makes the dream seem real. Today, we want to inspire less-fortune children to dream and work for their futures, because after all, everyone deserves a bright future." said Frederic Dumon, BIC Asia Deputy General Manager.

BIC® feels strongly about giving back to communities where the Group i7s present in the form of product or financial donations and volunteering. As part of its strong societal commitment, the BIC® Corporate Foundation for Education was launched in 2016 focusing on fighting for universal access of education as a basic human right. Through this foundation, BIC® is engaged in the fight against school drop-outs, access to education for girls and women and environmental education. In te same year, the global company has made 112 donations to promote education giving more than 6 million pens to children in need.

BIC is family-owned company listed on the Paris Stock Exchange and a world leader in stationery, lighters and shavers. For more than 60 years, BIC has honored the tradition of providing high-quality, simple, inventive and reliable choices for everyone, everywhere, everytime. A world leader in the consumer goods, 30.9 million BIC® products are purchased everyday worldwide (18.9 million stationery products, 4.2 million lighters, 7.1 million shavers and 0.7 million promotional products).

Filstar Distributors Corporation pride itself as having been the exclusive licensee of Hallmark in the Philippines since 1974 and the exclusive distributor of BIC®  Stationery products since 2001. Since then, Filstar has evolved to be a distributor of not just these two distinguished brands but of other world class brands that supplement and eWnhance the self-expression industry. In 2013, Filstar expanded its partnership with BIC® to cover BIC© Lighters ans Shavers categories.

Find more about BIC® from the following online references.


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