Vickie Rushton hailed as Ms. Ever Bilena

Ms. Ever Bilena Vickie Marie Rushton

Returning Binibining Pilipinas 2019 candidate Vickie Marie Rushton exuded confidence and grace as she was named Ms. Ever Bilena at the corporate visit held recently at the local cosmetic brand head office.

Ms. Ever Bilena Vickie Marie Rushton and Ever Bilena President and CEO Dioceldo Sy

The Pinoy Big Brother alumna was the top choice of a panel of judges led by Ever Bilena CEO Dioceldo Sy for projecting sophistication, beauty, timeless elegance and confidence. Rushton also won Ms. Careline last year.

“I am very happy since last year I was Ms. Careline and now I got this award,” said Rushton who is joining the pageant for the second time. “And, this is our first-ever award during our Binibini journey and this will inspire us to push through and fight for the crown.”

Aside from Rushton, three other candidates also took home special awards. Jessica Marasigan won as Ms. Careline for possessing an undeniably hip and trendy look combined with a vibrant and sassy attitude. Samantha Bernardo won as Ms. Blackwater for her fierce yet feminine aura; and Emma Tiglao was chosen as Ms. Ever Bilena Advance for embodying the modern woman who carries herself well and displays a picture-perfect look whenever, wherever.      

(L-R) Ms. Blackwater Samantha Bernardo, Ms. Ever Bilena Advance Emma Tiglao, Ms. Ever Bilena Vickie Rushton and Ms. Careline Jessica Marasigan 

Ever Bilena, the country’s leading cosmetics brand, is a proud sponsor of Bb. Pilipinas 2019. Now on its 36th year, it continues to provide world-class everyday go-to product for women who want to further enhance their look to feel good and confident about themselves.    

To learn more about Ever Bilena’s products, visit Ever Bilena’s website, www.everbilena.com.ph, and follow their Facebook page, www.facebook.com/everbilenacosmetics.

 

Makeup in Living Coral

In case you missed it, Living Coral was announced as 2019’s Color of the Year and it’s sure to please a wide base of beauty enthusiasts. A not-quite-orange and not-quite-pink shade, a surprisingly wearable color for all skin tones and suited for different occasions. On cheeks, it instantly adds a healthy flush; on eyes, it adds a pop of color and on lips, it’s a fun alternative to the classic red.

Want to get into the Living Coral spirit? Be sure to keep these products from Ever Bilena, EB Advance and Careline in your makeup bag:

Careline Peach Stick (P205)

Give the dramatic smokey-and-winged-eye look a break and try Careline’s Peach Stick (from their Multi-sticks collection) as an eyeshadow, blush and lipstick is a perfect way to bring in the New Year with something light and easy to do. This multi-stick has a creamy and pigmented formula which is perfect for fuss-free makeup you can take anywhere. It is easy to put on, just dab some on your lids, lips and cheeks using your fingers for a fresh and natural glow look!

Ever Bilena Matte Nude lipstick in Baci (P165)

Infused with antioxidants and moisturizers, this lipstick makes your lips feel soft, smooth, and supple despite the mate formula. Baci means “kisses” in Italian is a shade that can complete the living coral look by balancing it with a neutral color.

Ever Bilena Matte lipstick in Sexy Nude (P165)

If you want to experiment with a coral-hued lipstick, Ever Bilena Matte Lipstick in Sexy Nude is a cross between the popular pink nude and coral. It is highly pigmented and reveals its color with just a few swipes. Ever Bilena Matte lipsticks are infused with Vitamin E to help keep the lips moisturized.

EB Advance Matic Lipstick in Plush Petal (P185)

For a timeless makeup look that will brighten your features, get the newest on-the-go nude eye shades like peach and rose. They can be paired with the EB Advance Matic Lipstick in Plush Petal with a creamy-matte and pigmented finish so each swipe goes a long way.

EB Advance LTD Liquid Lipstick in Hotel Heiress (P185)

Obsessed with lippies? You can’t go wrong with a lovely matte finish that won’t quit. EB Advance LTD Liquid Lipstick in Hotel Heiress glides so smoothly on the lips and feels so creamy. Prime your lips before applying for an even finish. 

Achieve your 2019 living coral makeup at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

‘Responsibility beyond beauty’

Top personalities and guests from the private and public sectors attended the launch of Ever Bilena’s zero-waste management campaign “Responsibility beyond beauty”. A highlight of the event was the unveiling of the iECO-800, a smokeless, odorless, multi-layer pyrolysis incinerator that burns almost all kinds of solid waste.

DPWH Secretary Mark Villar, Ever Bilena president and CEO Dioceldo Sy, and SM Prime executive committee chair Hans Sy

Ever Bilena president and chief executive officer Dioceldo Sy welcomed the guests. Among them were Department of Public Works and Highways (DPWH) Secretary Mark Villar and several Miss Earth candidates who demonstrated how the iECO-800 worked by putting plastic bags and tires inside the machine.

“From providing Filipinas with high-quality, affordable make-up and beauty products, we’ve taken a step towards helping preserve the beauty of our environment with this zero-waste management program,” Sy said.

Jones Lang LaSalle country manager Christophe Vicic.

(L-R) Robinsons Retail Holdings Inc. president and CEO Robina Gokongwei-Pe, Ever Bilena COO Siliman Sy and One Earth’s Jun Cusing. 

ABS-CBN business development head Paolo Pineda, and publishing president and CEO Ernie Lopez.

Also at the launch were SM Prime Executive Committee chair Hans Sy, Robinsons Retail Holdings, Inc. president and CEO Robina Gokongwei-Pe, Pacific Online Systems Corporation chair and president Willie Ocier, Sen. Sonny Angara’s wife Tootsy, Commission on Filipinos Overseas chair Secretary Nick Acosta, Jones Lang LaSalle country head Christophe Vicic, ABS-CBN publishing president and CEO Ernie Lopez, Excite Events CEO Gelo Serrano and former world boxing champion Gerry Peñalosa.

Ever Bilena, the country’s leading cosmetics company, and its partners aim to promote environmental awareness and start a legacy of beauty and responsibility.

How to pull off the “no makeup” makeup look

Catriona Gray is wearing the Ever Bilena's Matte Nude Lipstick in Dolce

Looking your best natural self does not need expensive skin treatments or regular trips to the salon. The secret lies in confidence coupled with a few essential makeup products to sport the barely-there makeup look.

The country’s leading cosmetics brand, Ever Bilena, shares some useful tips and essential makeup products to keep in your makeup bag to pull off the “no makeup” makeup look:

Tip #1: Wash, rinse, moisturize

To truly achieve the all-natural makeup, forego the foundation. Instead, prep the skin by cleansing it with your preferred facial wash then exfoliate to brighten and smoothen your complexion. Finish off with a moisturizer and sunscreen so that you face is protected and fully hydrated.

     

Tip #2: Conceal

The trick to a healthy and fresh complexion is spot-concealing any blemishes and redness using your concealer brush. However, for dark circles, use your ring finger to pat on the concealer as it has the lightest pressure.  

Tip #3: Groom the brows and lashes

One way of opening up the eyes is by grooming the brows. This way, you only need to brush up the brow hairs using a spoolie or brow mascara and you’re good to go. Add definition to the lashes by swiping it with mascara.

 

Tip #4: Choose shades that are close to your skin color

For bright, wide-awake eyes, apply eye shadow that’s close to your skin tone. Your safest bet is light brown. Gently apply shadow from the lash line and blend upwards, fading as it gets closer to your brow.

For cheeks, cream blush easily gives the natural-looking glow. With a synthetic brush or your fingers, apply blush on the apples of the cheeks and blend upward toward hairline. This makeup trick instantly makes you look youthful.

Tip #5: Go for Ever Bilena’s Matte Nude Lipstick

The last step to complete the barely-there makeup look is a good nude lipstick. Luckily, Ever Bilena offers a new line of matte nude lipsticks where each stick is infused with antioxidants and moisturizer so the lips feel soft, smooth and supple despite the matte formula. Retailing at P165, it comes in six colors namely Dolce, Amore, Fia, Bellissima, Caramello and Baci. Each shade is perfect for different skin tones.

Looking your best natural self is easily achievable with the help of Ever Bilena. Products are available at any Ever Bilena counters at leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Enhance your best features with the Sculpt and Strobe Stick

Ever Bilena’s Sculpt and Strobe Stick (P225) is the newest make-up go-to for a bright and glowing, well-defined look.

The 2-in-1 cream-based stick helps sculpt your face to enhance your facial structure and illuminate it for a glowing look.

The Sculpt and Strobe Stick comes in Medium for fairer skin and Deep that is best suited for darker skin tones.

Also, this product is Paraben-and-cruelty-free. It is available through Lazada and major retail stores nationwide.

Enjoy the moisturizing “magic” of EB Evera Magic Lipstick

Who says only a chosen few can be blessed with soft and supple pink lips? With the EB Evera Magic Lipstick, you can easily achieve long-lasting pink color that girls desire. Each shade changes a few seconds after applying.

What’s even more interesting is that not everyone will get the same shade of pink, because this lipstick changes color depending on the user’s skin pH level! Infused with moisturizers and fruity scents like Apple, Grapes, Lemon, Orange, Strawberry, and Watermelon, your lips are sure to be soft and supple all day long. So go ahead and flaunt those pink lips with the EB Evera Magic Lipstick, available in all Ever Bilena counters from any leading supermarket, drugstore, convenience store or department store nationwide.

To learn more about Ever Bilena and its products, visit www.everbilena.com.ph, and follow www.facebook.com/everbilenacosmetics.