Cadbury Dairy Milk Lickables

Cadbury Dairy Milk Lickables Lands in the Philippines

Latest product from Mondelez Philippines enters growing parent-to-child segment

With the goal to become the best snacking Company in the world and create more moments of Joy, Mondelēz International has launched a new and delightful entry product in its Southeast Asia Markets. Cadbury Dairy Milk Lickables is especially created to provide consumers enhanced product experiences and bonding opportunities with their kids.  

In Southeast Asia the Company has seen emerging trends which influence how consumers purchase and enjoy snacks, including shifts in income which lead consumers to seek enhanced product experiences.

To address this growing consumer trend in the area, which is a focus for investment, the Company has launched Cadbury Dairy Milk Lickables in Malaysia and the Philippines. During its product launch in an exclusive event at The Mind Museum in Bonifacio Global City, Taguig, Arlene Amante, Brand Manager for Chocolates of Mondelez Philippines, enthusiastically introduced the product as the Company’s first entry into the growing parent-to-child chocolate segment. 

“Lickables combines the well-loved taste of Cadbury Dairy Milk in a unique spoonable format. To delight families, it comes with an exciting themed prize toy inside. The brand is proud to launch Cadbury Dairy Milk Lickables in Southeast Asia with beloved Pokemon character toys too!” Amante explained.

Creating Moments of Joy Through Taste and Experience

In emerging economies like the Philippines and Malaysia, income shifts have challenged the traditional definition of a consumer. Mondelēz International has noted that growing middle-class consumers now demand for products and formats which fit their lives and growing families. They seek enhanced brand experiences which go beyond the first bite. 

As for Filipino families, Amante said, “Our insights have shown the trend in income shifts affecting the parent-to child segment. Parents’ lives have grown to be hectic. Because of this, their interests lie in spending time with their family, who still come first in their priorities.” She added, “To address these lifestyle needs, Mondelez Philippines will continue to expand into consumer white spaces or new categories, creating meaningful innovations to turn ordinary moments into joyful experiences, just like with Cadbury Dairy Milk Lickables.”

As a new entry in the Market, particularly in the Philippines, Mondelez Philippines created excitement for Filipino families through teaser campaigns leveraging on social media and the internet, which are key touchpoints in consumers’ lives. Amante announced that in the coming months, the market will see and hear more from Cadbury Dairy Milk Lickables in the channels and mediums they prefer like online, TV, billboards and radio. 

“Through brands like Cadbury Dairy Milk Lickables, we invest in creating more moments of joy by bringing together the delicious taste experience and bonding spirit of being with a loved one,” Amante said.

With different Pokemon toy freebies that can be collected and a suggested retail price of P46.50 in the Philippines, Cadbury Dairy Milk Lickables can now be availed at your favorite supermarkets and convenience stores. 

About Mondelez Philippines Inc.

Mondelez Philippines has been creating more moments of joy by providing consumers with delicious snack products since 1963. Its product portfolio includes: Tang powdered beverages, Eden cheese, mayonnaise, and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, belVita breakfast biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City.

Havas Ortega responds to the call of digital transformation and the innovation mindset - Jason Drilon to lead Build and Innovation Team

Jason Drilon

As the marketing landscape continues to change in the face of new trends and technologies, digital transformation emerges as an essential response to this change. The biggest companies in the country are shaping their acquisitions and strategies to fit a digital, fully integrated future.

Havas Ortega has stepped up to the plate by setting up its own Build & Innovation team, headed by creative technologist Jason Drilon, whose career spans over a decade and a half in providing innovative and creative solutions for some of the largest brands in the world. Drilon’s body of work includes years in BBDO Guerrero, JimenezBasic Advertising, Ogilvy and Mather, and Bates 141.

Drilon previously worked at Havas Ortega between 2011 and 2015 as their Head of User Experience + Technology and Creative Collaborator. He worked in an internal unit, Collab, which integrated several disciplines, including design and technology, to provide innovative and creative ideas for Havas’ brands.

During this time, he was instrumental in developing Havas Media APAC's HEARTbot (Havas Engagement-Activated Response Technology Robot), a platform that can connect social media behavior such as likes and hashtags to electronic switches that can turn on lights or activate machines. The project sought to help brands achieve more meaningful connections with their consumers, through engagement and participation.

He was then given the opportunity to work at The LEGO Group in Billund, Denmark, where he stayed for two years as the Lead Content Strategist for LEGO City, LEGO Minifigures, LEGO BOOST and LEGO House. He was in charge of UX design for desktop and mobile, digital content strategies, ideation and production, and digital project management on these brands, cementing his multi-disciplinary expertise in technology, strategy, and creative solutions.

Drilon’s homecoming to Havas Ortega marks the beginning of the agency’s next leap into digital transformation. Heading the Build & Innovation team, he will help provide innovative solutions that leverage the latest technologies and trends in design, and build apps, platforms, and user experiences for Havas Ortega’s clients.

“Innovation is an oft-misused term in the industry that just wants to grasp at anything new. My goal is to provide solutions and strategies that are truly innovative in meaningful ways, which engage with consumers and their needs. I’m happy to be working once more with Havas Ortega and seeing what I can contribute in this digital era. My experience outside the country has certainly given me brand-new perspectives, and I’d like to take this opportunity to give back,” Drilon said of his appointment.

CEO Jos Ortega looks forward to the work of the Build & Innovation team, advancing his vision of the agency providing a truly integrated marketing and communications solution for their clients. “Digital isn’t the future – it’s the present. Through our Build & Innovation team, Havas Ortega will help more brands achieve their business objectives with creative solutions tailored to the digital era.”

Acts of Kindness Hosts Art Exhibit Benefitting Smile Train, the World’s Leading Cleft Charity

Acts of Kindness and Solaire Resorts and Casino unveiled, “A Celebration of Smiles: Creating smiles and second chances at life through art,” an art exhibit benefitting Smile Train, the world’s leading cleft charity. The exhibit is being held at Solaire's The Shoppes Artway last July 19, 2018.

The exhibit features artwork by local and international artists, and some of Smile Train’s former cleft patients. The artwork will be available for sale until September 2 and will help raise funds and awareness for children with clefts in the Philippines.

“We are grateful that Acts of Kindness is hosting this art exhibit to help raise awareness for Smile Train and our local programs here in the Philippines. Through this initiative, not only is Acts of Kindness able to showcase local and international talent, they are also able to help create a brighter future for children born with clefts,” said Kimmy Coseteng-Flaviano, Area Director for Smile Train in Southeast Asia.

A portion of the proceeds will be donated to Smile Train to help fund various local programs to provide free cleft surgery and comprehensive cleft care for Filipinos.

Celebrating Smiles Through Art

The art exhibit showcases pieces from Roberto Sanchez, a DJ and entrepreneur by trade, but creatively a self-taught artist; Jon Ray Fernandez, an airline professional turned mixed-media artist; Camy Cabral, a full-time artist with a background in design and advertising; and Albrecht Behmel, an award-winning artist and best-selling writer whose works have been shown in  Paris, Beijing, New York, Moscow and London. Despite coming from different backgrounds with different styles of artwork, these artists came together to offer their pieces all for a good cause.

Apart from the seasoned artists, some of the artwork is from Smile Train’s former cleft patients including: Julia Robert Capili, Angel Ibo, Pearl Angeli Miranda, Jervy Hobo and Nickson Cabote. Having interacted with the guests, these individuals have shown how far they’ve come since their initial cleft surgery.

“We hope that we can continue to raise awareness for children with clefts in the Philippines and all over the world through these small acts of kindness,” says Flaviano. “We want to continue to spread smiles and encourage others to do the same.”

For more information about Smile Train's global efforts and to make a donation, please visit smiletrain.org. Follow Smile Train Philippines on Twitter and Instagram @SmileTrainPh, and like us on Facebook at @SmileTrainPhilippines.

More photos from the Exhibit:

About Smile Train

Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. We advance a sustainable solution and scalable global health model for cleft treatment, drastically improving children’s lives, including their ability to eat, breathe, speak, and ultimately thrive. To learn more about how Smile Train's sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org.

About Acts of Kindness

About Acts of Kindness is an initiative that supports various causes and charities through art. They are able to establish brand awareness, social consciousness, and human interaction to drive trust, civic responsibility and humanity to today’s busy world by engaging in online and on-ground initiatives. The exhibit will be open for public viewing until September 2, 2018 at The Shoppes Artway, Solaire, Entertainment City, Parañaque City.

Filinvest City holds successful Festival of Possibilities

Rain did not stop all the fun and excitement in Filinvest City, the premier garden central business district in the Metro South, as it recently held a successful Festival of Possibilities at the Filinvest City Events Grounds.

A social gathering aimed at bringing the community closer through music and play, the town-wide fair witnessed over 7,500 attendees—residents and employees of Filinvest City as well as guests from other parts of the metro—who all enjoyed a day of outdoor activities such as supersized board games, arcade booths, inflatables, and a bazaar.

The first-ever Festival of Possibilities capped off with awesome performances from renowned local artists Wicked Adobo, Ben&Ben, Autotelic, Franco, and Parokya ni Edgar.

To know more about Filinvest City’s upcoming events, visit Filinvest City’s official Facebook page https://www.facebook.com/FilinvestCityOFFICIAL/

Discovery Perlas Pilipinas wins in Japan tourney anew

Discovery Perlas Pilipinas, former women’s national basketball team, brings pride to the country once again as it emerged victorious in the recently staged Memorial Day Tournament held in the Kadena Air Base, Okinawa, Japan.

Former women’s national basketball team Discovery Perlas Pilipinas topped for the second year in a row in the recent Memorial Day Tournament at the Kadena Air Base, Okinawa, Japan.

Cheering the team on its way to a back-to-back victory was Cynthia Tiu, team manager and acknowledged mother of Philippine women’s Basketball. A member of the family behind the Discovery group of hotels and resorts, Tiu has made it her personal mission to provide full and unwavering support to Discovery Perlas Pilipinas. She has been an advocate for women’s basketball since 2008. That year, for the first time in Philippine history, the national team won the gold in the SEABA Tournament and two silver medals in the Southeast Asian (SEA) Games.

The Discovery Perlas consists of 12 members, each a bemedalled baller from top educational institutions: Ish Tiu, SEA Games silver medalist, from Ateneo de Manila University; Ella Rodriguez, from Los Angeles, California and a player from Enderun Colleges; Joylyn Pangilinan, a member of the Guam National Team who is also from Enderun Colleges; Karla Manuel, Carolina Sanggalang, Sai Larosa and SEA Games silver medalist Joy Galicia, all from the University of Santo Tomas; Ford Grajales, SEA Games silver medalist, from Lyceum of the Philippines University; Lhen Flormata, SEA Games silver Medalist, also from Lyceum; Rica Francisco, from Rizal Technological University; Angeli Gloriani, SEA Games silver medalist, from De La Salle University; and Banjo Soriano, a member of University Athletic Association of the Philippines champion team from Far Eastern University.

Rodriguez, 25 and 5”11, received the Most Valuable Player Award while Pangilinan, 19, a Filipino-American from Guam, was chosen as a member of the “Mythical Five” of NAASCU (National Athletic Association of Schools, Colleges and Universities).

Haydee Ong, the team’s head coach, says victory did not come easy. “It takes a lot of sacrifice to prepare a team for an international competition. First of all, you have to deal with the different players’ various other commitments. Some of our players are already working and some are playing for different universities,” she says.

Assistant Coach Sen Dysangco credited Tiu and the Discovery group for their patronage that helped Discovery Perlas achieve so much. “Through thick and thin, win or lose, she (Tiu) has always tried to generate grassroots support for women’s basketball,” says Dysangco. Private sector support, he says, is much needed as government funding is not enough to cover the team’s expenses.

Special perks for My Diamond Privilege Program members

Members of My Diamond Privilege Program are in for a special treat this July. Shop for a new set of jewelry until July 31, 2018 and get up to five percent off on all your purchases on top of your MDPP discount.

Bring your friends so they can enjoy the same exclusive membership discounts you get as a privileged member by getting them to sign up for MDPP. You will also get a My Diamond gift coupon worth five percent of your friends' actual purchase when they sign up until December 31, 2018.

Visit MyDiamond concept stores at Ayala Center Cebu, Festival Supermall, Gateway Mall, Glorietta 4, Greenbelt 3, Lucky Chinatown Mall, Robinsons Place Manila, SM Lanang Premier Davao, SM Mall of Asia, SM Megamall, and SM Aura Premier.

For more information, like and follow My Diamond on Facebook and Instagram: MyDiamondPH.

Smart Parenting Convention 2018

Parenting is one of the toughest jobs in the world, but no doubt the most rewarding. For moms and dads, whether first-timers or not, who have a lot of questions or worries, Smart Parenting always has them covered.

Smart Parenting, a credible source for parenting and pregnancy information, recently held its annual "Smart Parenting Convention" on July 21, Saturday, at SM Megamall. The event is co-presented by Nivea Baby, with major sponsors Toys R Us, Ford, Insular Life, and minor sponsor Bambini Baby Cologne.

"Although you can find anything on the Internet these days, Smart Parenting moms and dads still flock to the website and its events, ready to listen, learn and ask questions. And each time we conclude one workshop, we get messages asking when is the next one," said Leah Nemil San Jose,  Editor in Chief, Smart Parenting.

"So we decided to "supersize" our baby showers and workshops into the Smart Parenting Convention. We invited experts to hold talks for every stage of the parenting journey - from pregnancy, baby care to family life - in one venue."

During the event, guests were able to shop from different concessionaires offering the latest product and services in the market, learn and participate in block talks conducted by our partner doctors, doulas, financial and parenting experts and enjoy the different games, raffles, entertainment and booth activities.

There were three blocks divided into topics to help moms settle further in their role, whether she's preparing for a baby, juggling a career and a toddler, or raising a preschooler.

PREGNANCY  BLOCK: Create Your Birth Plan (Lamaze and Birthing Methods) was conducted by Doula Ros Padua, a certified doula who acquired her birth doula training in Bali, Indonesia under the tutelage of 2011 CNN Hero of the Year, midwife Ibu Robin Lim, US-based midwife Katherine Bramhall, and author-director of Orgasmic Birth, Debra Pascali-Bonaro. She is a member and Certified Birth Doula of DONA International (Doulas of North America), the top doula association in the world with high standards of quality of care and ethical practices. Doula Ros is also one of only two Lamaze Certified Childbirth Educators (LCCE) trained and authorized to teach principles of Lamaze International in the Philippines.

With her was Doula Noella Polack - Birth and Postpartum Doula, Breastfeeding Counselor at Pinay Doulas Collective who gave light on the topic of How to Start Your Newborn on the Best Nutrition (Breastfeeding 101).

BABY BLOCK: Bringing Baby Home (Newborn Care 101) was discussed by Dr. Florence Irena Atutubo-Baylas, Doctor of Medicine, who graduated from the University of Santo Tomas. She is also a Diplomate of the Philippine Pediatric Society, as well as a member of the Community Pediatrics Society of the Philippines. Doc Ina, as known online, has always been a Smart Parenting expert contributor.

Dr. Florence Irena discussed the care we need to give to our newborn baby. She explained the Newborn Care Basics such as Carrying a baby, Feeding the baby, Burping the baby, Bathing the baby, Sunbathing the baby, Calming the baby. She said that shaking your baby to calm is very dangerous because it can cause permanent damage to your baby's brain. Shaken Baby Syndrome caused by vigorous shaking of an infant by the shoulder, arms or legs. A single episode can results on whiplash-induced bleeding and may lead to permanent neurological damage.

Pediatrician Dermatologist, Ms. Gisella Adasa - Head of Pediatric Dermatology Uni Research Institute for Tropical Medicine and Registered Midwife, Ms. Charo Pascual, who's currently a part of the National Board of Trustees at Private Practicing Midwives Alliance of the Philippines (PPMAP) and an active member of Integrated Midwives Association of the Philippines (IMAP) shared tips on How to Love Your Baby's Skin (Bathing Techniques and Skin Care with Nivea)

TODDLER AND FAMILY BLOCK: How to Keep Your Family Safe (Road Safety with Ford) was discussed by Ms. Margo Delfinado, Assistant Vice President for Dealer and Consumer Experience. And lastly, Ms. Cristine Tan, RCF, LUTCf, AChFP, a consistent Million Dollar Qualifier, an international organization compromising of the top 4% in the Financial Advisory Practitioners, shared her knowledge on Secure Your Child's Future (Money Saving Strategies with Insular Life).

Smart Parenting is the credible parenting resource backed by experts and a community of involved parents. It aims to help Filipino moms and dads to raise bright, happy and healthy kids. Visit Smart Parenting's website at https://smartparenting.com.ph and follow them on Facebook at https://facebook.com/smartparenting.ph, on Instagram @smartparenting, and on Twitter @_smartparenting.

Brilliant opportunities with My Diamond Privilege Program

My Diamond, one of the top jewelers in the country, has built a reputation for excellent knowledge and craftsmanship in gems, especially diamonds. After two decades in the jewelry scene, it has garnered a followingfrom clients; therefore, My Diamond launched the My Diamond Privilege Program last 2012.

The privilege program offers members brilliant perks like lifetime discounts on ready-to-wear, repeat design requests, and made-to-order jewelry; free after-sales jewelry care services; professional cleaning; and stone tightening once a year from date of purchase. They can also enjoy various lifestyle perks from affiliate and partner brands like TechnoMarine, Daniel Wellington, Couturissimo, as well as access to private events and member-only sales.

This July, My Diamond Privilege Program members can get up to five percent additional discount, on top of their exclusive MDPP discount, when they buy any My Diamond jewelry.Members can also extend their discount to friends that they invite to shop with them and let them enjoy the same discount exclusive to privileged members.

Grab this brilliant opportunity now and sign up to become a My Diamond Privilege Program member.

Visit MyDiamond concept stores at Ayala Center Cebu, Festival Supermall, Gateway Mall, Glorietta 4, Greenbelt 3, Lucky Chinatown Mall, Robinsons Place Manila, SM Lanang Premier Davao, SM Mall of Asia, SM Megamall, and SM Aura Premier.

For more information, like and follow My Diamond on Facebook and Instagram: MyDiamondPH.

Entrepreneur rebuilds business from the ashes with help from AXA

                                 
                                     AXA Philippines customer, Kenneth So

In 2016, a fire in Benguet made headlines as it destroyed a warehouse—one that was owned by entrepreneur Kenneth So, and one that provided stable jobs for a lot of workers. So and his team, some of them very loyal employees that had been with him for a long time, could only watch as years of hard work went up in smoke in a matter of hours.

So was grateful that the insurance company he chose—AXA Philippines through its general insurance subsidiary Charter Ping An—swiftly came to his rescue and went the extra mile to process his claim promptly so he could get back on his feet as soon as possible.

So’s business, Granville Corporation Supply Holdings, is a strong player in the competitive supply chain industry. The company plays a key role in the logistics and distribution of fast moving consumer goods across key markets. So employs 400 people to ensure prompt servicing of customers

The fire destroyed Grandville’s four-storey warehouse in La Trinidad, Benguet, and millions of pesos in inventory. Fortunately, So had the foresight to get a comprehensive fire insurance coverage from leading global insurer AXA. His loyal staff also rallied together during a truly trying time. The company is now slowly but surely recovering.

The ease and speed with which So was able to receive his insurance claims and the attentive and dedicated service he received from AXA helped ease his burden. “Now, our warehouse is being rebuilt,” So says. “This is the start of a new beginning.”

So’s experience with AXA is proof of AXA’s unwavering commitment to its customers, backed by superior financial strength and worldwide reach, to be there when it is most needed. It assures clients like So, whose employees and their families count on for their livelihood, can live the life he chooses—free from uncertainty and anxiety, no matter what challenges he has to face.

For more information, visit www.axa.com.ph today.

BDJ Passion Series: Do It Your Mood with Wacoal!

One of the perks of being a Bella of Belle de Jour Power Planner is attending their awesome events!

Travelling is a very good idea. But have you ever experience that your bra was ruined and deformed by your suitcase? That's so embarrassing! But no worries now because...

Wacoal launched their new line called Wacoal Mood Bras at the Vanilla Cupcake Bakery in BGC because Wacoal knows that travelling women needs the best comfort in her journey and that includes comfortability without compromising lift and support!

For this series, Wacoal partnered with BDJ to further amplify it's latest collection of mood bras and hence create meaningful relationships through direct brand experience.

BDJ Bellas got the chance to create their very own Mood boards and they also learned how to match their moods with #OOTD with the help of styling guru and influencer Ms.Shari Macainag.

This Travel Bra from Wacoal are very cool because it's Comfortable, Revertible and Foldable without sacrificing it's shape!

So if you're planning to travel on your next adventure, don't forget to visit the Wacoal Mood Boutique and grab this foldable and lightweight travel bra!

Stay cool and comfortable on your trip with the new Travel Bra Cool Innovation!

Check out this Wacoal video featuring the Travel Mood Bras!

Visit Official Wacoal Mood:

Website: www.wacoalmood.ph/

Facebook: www.favebook.com/wacoalmoodph

Instagram: www.instagram.com/wacoalmoodph

You can also visit their boutiques at Robinson's Place Manila, Venice Grand Canal MKinley Taguig, SM Seaside City, Cebu, U.P. Town Center, Quezon City, UP Town Mall, BGC.

Live life to the fullest with Belle de Jour Power Planner!

Visit Official Belle de Jour Power Planner:

Website: http://www.ilovebdj.com/

Facebook: https://facebook.com/bdjbuzz

Instagram: www.instagram.com/bdjbuzz

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Philippine Academy of Implant Dentistry convention to feature prominent Asian implant surgeons

The Philippine Academy of Implant Dentistry (PAID) is set to hold its 27th Annual Convention and Induction Ceremony at Okada Hotel Manila on July 15, 2018 featuring top implant surgeons from different parts of Asia. Flying in to Manila to join Gary Brillo are James I-Sheng Huang from Taiwan and Sok Chen Chhean from Cambodia.

A standing director of Taiwan Academy of Implant Dentistry, Dr. I-Sheng Huang was the first to handle a successful case of implantation in renal transplant patient. He is also the former president of Taiwan Dental Association, a Chief of Dentistry at St. Paul’s Hospital and chief instructor at Taiwan Anker Implant System.

Dr. Chhean is a doctor of dental surgery in Cambodia. He has earned a Master’s Degree in Specialized Orthodontic at Goethe University in Frankfurt, Germany and has been certified in Clinical Orthodontic in KORI, South Korea, Oral Implantology in Goethe University and Dental Implant in Kaohsiung Medical University Taiwan. He is currently a lecturer at International University, Cambodia and Puthisastra, Cambodia.

Meanwhile, Dr. Brillo is the head of the Dental Medicine and Maxillofacial Surgery Unit at the Lung Center of the Philippines. He was formerly president of the Philippine College of Oral and Maxillofacial Surgeons and executive officer at large at Asian Association of Oral and Maxillofacial Surgery.

Themed “Honing Skills Towards a Wider Horizon,” the conference will provide an opportunity for dental practitioners to elevate their skills as well as learn about the latest developments in dental implantology.

The 27th Annual Convention and Induction Ceremony is presented by the Philippine Academy of Implant Dentistry in partnership with Straumann Philippines/GT Industries, the world’s leading implant, restorative, and regenerative dentistry.

Pre-registration is until July 14 with Php 3,500 fee for members, and P4,000 fee for non-members. Onsite registration is on July 15 with Php 4,500 fee for both members and non-members.

For inquiries, contact Dr. Levy Villaruel at 0917-546-4986 or Dr. Lizel Rivas at 0928-520-0925.