AXA is LFC principal partner

Liverpool FC has announced that AXA, the world’s leading insurance brand, has been appointed Principal Partner and the club’s new Official Training Kit Partner for the 2019/20 season.

To launch the new partnership, Liverpool FC and New Balance have revealed the new collection of training apparel, which will feature AXA branding throughout the range.

The New Balance collection includes warm up jackets, hoodies and sweatshirts, amongst other products, and is available in both adult and children’s sizes. Designed in grey and red pepper and just like the 2019/20 home kit, each product has been inscribed with Bob Paisley’s iconic signature on the inside, paying homage to the Reds’ most successful manager in the year in which he would have turned 100.

The Reds will begin training in the new AXA training kit this summer ahead of the 2019/20 season.

Billy Hogan, Managing Director and Chief Commercial Officer, Liverpool FC, said: “We’re delighted to be expanding our partnership with AXA to see them become a Principal Partner and new Official Training Kit Partner.  

“As a world-leader in its industry, AXA shares our ambitions and values, and we’ve already shared a lot of success since our partnership began in 2018. We look forward to building on our special relationship and continuing to bring to life fantastic experiences for our fans around the world.”

AXA will also continue working closely with the club’s men’s and women’s teams, managers, coaches and health professionals to support the shared goal of promoting healthy well-being and lifestyle. This is in line with AXA’s global tagline ‘Know You Can’ which symbolizes AXA's new promise to its customers, being an encouraging partner to help them feel more confident in achieving their goals and go further.

Thomas Buberl, Chief Executive Officer at AXA added: “We’re excited by this new important step in our partnership with Liverpool Football Club that started in 2018.  

“Featuring the AXA logo on the Liverpool FC training kit is a great symbol of our strong ambition to strengthen the AXA brand consideration globally.  

“By building on our similar values and vision with Liverpool FC, we will also be able to bring to life our new brand promise to our customers on self-belief with the tagline: ‘Know You Can’

The training kit range is available to purchase in store and online at http://store.liverpoolfc.com/.   

Philippine Wacoal holds interactive exhibit that uplifts and celebrates women

Philippine Wacoal Corporation has been a significant part of the daily lives of Filipinas here and across the globe for 30 years now, and one exciting event is set in Manila to celebrate their anniversary rightfully themed “Uplifting Women for 30 Years.”

Wacoal hold a five-day interactive exhibit at SM Megamall where they launched their latest campaign called Wacoal’s Women of the World. Right on the spotlight of the exhibit are the portraits of 30 remarkable women from different fields, as well as their stories of hardwork and success. Some of them talks on their personal journey, and how each and every one can make their mark, too.

This embodies the company’s persistence in helping more and more ladies realize their significance and excellence no matter where they are, no matter what lifestyle they have chosen to live and pursue.  

Part of the campaign’s amazing roster of individuals include sports broadcaster and enthusiast Dyan Castillejo, advocate of renewable energy Ruth Yu Owen, campaigner of strong social responsibility and designer Zarah Juan, and visual artist Celeste Lecaroz.

“From the products that we offer, to the advocacies we promote, our brand guarantees that every single Filipina realizes their beauty and worth,” Ann Christine Palisoc, president of Philippine Wacoal Corporation, says.

Such empowering campaign direction — highlighting the transition from challenges to achievements — not only mirrors who the company stands for, but how it has also reached its current stature in the intimate apparel industry.

“When we started, it was a real struggle with the department stores who expected us to offer discounts. But through constant communication, they began to understand our brand values. The superior quality of the products spoke for themselves and today, the department stores have become valuable business partners with relationships based on trust,” shares Palisoc.

Aside from moving stories and engaging discussions, each day of the interactive exhibit is packed with activities and concepts that further show the company’s value for freedom - freedom to explore, move, and have fun.

The venue will feature travel-inspired photobooths that will make attendees feel like they have travelled to top international destinations where Wacoal has established its presence.  Guests are free to pose in front of Eiffel Tower of Paris, New York’s Statue of Liberty, as well as the Cherry Blossoms of Japan - right at the exhibit. The setup comes in 3D effect, with real elements like park benches, boats, and even a Sakura tree to mimic that ideal travel photo.

Eventgoers can also try the Create Your Own Power Frame for free, allowing them to become the cover model of their own magazine. They’ll have their photo taken, printed on the spot, and afterwards they can write their own cover stories related to Women of the World.  Other exciting activities include glitter tattoo, tarot card reading, and of course, participants can buy different Wacoal items at the venue.

Aside from the June 26 to 30 exhibit, the company also held a dinner gala last June 4 to recognize the notable people behind the brand’s success in the country. It also showcased their accomplishments and bigger plans in the following years to come.

“Our focus is to grow the boutique business and further elevate the brand image by providing more exciting premium product lines and even better customer service. Better customer service means improving one’s total experience, from better facilities offering more comfort and privacy to better communication with our beauty advisers,” says Palisoc.

One can expect Philippine Wacoal Corporation to continue to offer high quality functional and comfortable products but in addition to this, even more premium products featuring elegance and comfort while consistently enhancing the beauty of the woman’s body. You can also watch out for more exciting new product lines including lingerie, men’s underwear, and more activewear for women.

For more information about Philippine Wacoal Corporation, like and follow them on

Facebook @PhilippineWacoalCorp and Instagram @wacoalph. To know more about the stories of the 32 Women of the world, visit wacoalwomen.com

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The best of both worlds at this high-valued development in the Metro South

The Enclave Alabang is a masterplanned village that takes pride in a tropical modern design

When property investors examine a potential development to invest in, a careful review of the developer’s portfolio, the partners involved in the development, the features and amenities available, and of course, its location are qualities that can spell the difference in making a project a high-value investment in the long-term.

In the luxury real estate space today, one brand has caught the attention of investors and discriminating end-users: Filigree, which has fast become synonymous with exclusivity, exceptional craftsmanship, and unrivaled property values.

With every project initiated and completed—from high-rise condominiums to low-density horizontal developments—Filigree has challenged, and delivered, the very definition of what luxury should be—each project a prime investment offering blue chip returns.

The 1,500-square meter Clubhouse is The Enclave Alabang’s centerpiece village attraction

An ideal residence for the affluent set

One fine example is Filigree’s The Enclave Alabang, situated along the growth corridor of Daang Hari, one of the most coveted locations in the Metro South where Manila’s affluent circles are taking root. This masterplanned village is in close proximity to leading educational institutions, shopping and leisure centers, top medical facilities, and the Metro South’s premier commercial business district Filinvest City, which assures of progressive land values. The main thoroughfares like Muntinlupa-Cavite Expressway, South Luzon Expressway, and Skyway surrounding the area make The Enclave Alabang highly accessible as well.

Filigree’s The Enclave Alabang is strategically situated along the growth corridor of Daang Hari

World-class, purposeful design

Conceptualized and executed by the powerhouse alliance of leading architects, planners, and interior designers including H1 Architecture, AECOM, and BUDJI+ROYAL Architecture+Design, The Enclave Alabang is a true masterpiece community showcasing an impressive tropical modern design alongside unmatched quality, functionality, and style.

Raymond Hernandez, principal architect of H1 Architecture, notes that at The Enclave Alabang, “You’re not just buying the house, you’re buying the whole community. It’s about extending your living space. It’s about the little things we’re putting to this house to make it special. To make you feel special. That’s what makes it worth it.”

A steady increase in land values

Its land values have been on the rise faster than ever. The exclusive few who have already staked their claim by choosing to own a property at The Enclave Alabang are already reaping the fruits of what is no doubt an incomparable property investment.

From a price of Php 45,000 per square meter in 2015 when the project first came to market, lots are now valued at Php 70,000 per square meter. This surge can be attributed to the rarity of high-end villages in the Metro South as well as increased demand for such communities.

The fact that more than 90 percent of lots have already been sold shows that The Enclave Alabang has met the standards of the country’s most discriminating buyers, where lot owners are starting to build their homes, drawn by the project’s remarkable features and amenities—the serene charm of an elite, topical modern suburban lifestyle while having the conveniences of modern living right at their fingertips.

Exceptional features and amenities

As it is nestled in a verdant, low-density environment just over 10 hectares, The Enclave Alabang boasts of a development that’s dedicated to unrestrained greenery—up to 40 percent—the hallmark of which is the Central Park with its rich flora, man-made lagoon, and a canopy of trees that easily rejuvenates the mind and spirit.

Serving as the centerpiece village attraction is the expansive 1,500-square meter Clubhouse that projects a refined modern lifestyle set amid lush greenery as envisioned by BUDJI+ROYAL Architecture+Design. The iconic structure has a tropical modern resort feel, featuring a lap pool and a fitness gym. For memorable experiences and events, the Clubhouse also has private function rooms.

“The Enclave Alabang presents all the outstanding qualities that make a home a Filigree development,” says Filigree head Catherine A. Ilagan. “From planning to implementation to delivering to our clients, it is a living testament of our vision brought to life, which is to provide real tangible value investment.”

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