Thursday, September 21, 2017

Helping Mothers find their perfect home

Property24 shares top considerations for an effective property search

Naturally caring, empathetic, and affectionate, a mother’s role is to build and foster relationships within the family. By maintaining communication among their children and their husbands, it is often ties a mother’s task to make the tough decisions geared towards the family’s welfare including building a nurturing environment at home. Interestingly, data from top property portal Property24 points to the importance of a mother’s touch in finding the family’s perfect home.

“Our research shows us that more than half of our real estate considers and buyers are working married females. Oftentimes, they are proactive in looking for property, as this is an extension of their nurturing charisma as moms. Through Property24, we hope to continuously help families create wonderful memories in the properties that best suit their needs”, says Ferdie Perez, OLX Operations Director and Head of Real Estate.

But with a ton of considerations to make, what should mothers keep in mind when searhing for a property? Property24 shares its list of non-negotiables when making that move to purchase property from their recent research.

Proximity to shopping areas

Mothers are naturally the shoppers in the family. Supermarkets and even convenience stores are practical necessities that help in maintaining the household’s day-to-day operations. When it comes to searching for property, a nearby convenience store can give you a feeling of assurance that simple items for meals, chores, or even get-togethers are always within reach.

A nearby store, on the other hand, provides a safety net should you want to replenish stocks to prepare for the rainy days or for the upcoming holidays. Efficiency squeezing in shopping with other responsibilities at home and at work should not be too difficult when these establishments are just a stone’s throw away.

Quick access to public transportation

Greater mobility for less means quicker access to public transport systems. Nearby jeepney or tricycle services help you manage simple tasks such as getting out of the village, or even shopping. Shuttle or FX services, on the other hand, may bring you closer to your workplace for a cheaper price, or help you do your errands faster.

It also pays to know if your preferred location can be accessed by a nearby bus or train shop. Take all of these transport options into considerations for both short term and long term purpose. After all, your kids will eventually grow up to be more independent and they will need to utilize these systems too.

Children's infrastructure

Spaces that facilitate child development are important in shaping your chilld's formative years. Nearby schools, day care centers, or even play grounds are integral in helping children gain knowledge and social values within the comforts of your property's vicinity.

Ensuring these spaces are easily accessible can also help you efficiently balance other responsibilities. Treat these places as leisure hubs that allow you to connect with your child outside of your home.

Nearby public services

Public services provide convenience at a minimal cost. Barangay centers act as platforms that can help you raise any concerns about your immediate surroundings. Postal offices make it easier to send and receive parcels or letters to friends and loved ones. Health centers provide easily accessible services that address first-aid concerns, or minor surgical procedures.

Take note of the proximity of government offices when you search for a property. You will never know when you'll need to avail of these services.


Raising a family entails commitment in providing an environment that will make them feel secure. Before making that decision to purchase, it pays to research and ask about issues that may affect how you live in that area. Look at potential security issues and measure the possibilities of it affecting your everyday living. 

Remember to also trust your gut; if you do not feel comfortable spending most of your time in that property, perhaps you haven't found the right one yet.

These considerations can be discussed with the property seller. Think of them as more than consultants, they are your partners that hold the key to everything and anything about the property. Luckily, Property24 gives you more options by connecting you to a community of reliable sellers since the platform puts a premium on advertisements and seller identify verification.

With its new tagline, "Find all properties here", the portal's growing listings base of nearby hundred thousand properties aim to provide diverse options tailored for every Filipino family's real estate journey. Your dream home is just a few clicks away! Visit Property24 and discover all properties in an interactive and user-friendly platform today.

About Property24

Property24 is part of the OLX group with The property portal helps companies and licensed individuals, in the business of selling or leasing residential properties, connect with serious buyers looking for realty investments or searching for the perfect home. With thousands of quality listings added daily, Property24 prides itself as trusted platform that help Filipinos fulfill their property hunting needs.

About OLX

OLX is the world's leading classifieds platform in growth markets and is available in more than 45 countries and over 50 languages. OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web. Every month, hundreds of millions of people in local markets around the world are already using OLX's online marketplace to find and sell marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more.

Visit Property24 Official Website:

Wednesday, September 20, 2017

SM Woman brings a revolution in denim for everyday wear

Freedom of movement, smoother form, and utmost comfort. SM Woman presents denim for a woman that’s in step with the beat of everyday wear: the SM Woman Premium Denim HyperForm series.

Ballet Manila's Katherine Barkman in Hyperform Shapewear

Finally, there’s denim that’s designed for action made from denim that’s soft, flexible and moves with your body with styles for women and their movements — from yoga and plana forma to office work,  a night  out in the city and so much more.

There’s the HyperForm Shapewear, flaw-erasing jeans for a sexy figure, slims thighs, and contours the backside. Flattering looks for extra confidence.

Ballet Manila's Rissa Camaclang in Hyperform Hyperfree

Then, there’s Hyperfree, with its relaxed fit that gives an extra oomph that’s ideal for that leisurely stroll.

Ballet Manilas's Joan Emery Sia in Hyperform Jog Sculpt

Lastly, there’s jog sculpt that’s designed for the ultimate in flexibility, the perfect fit for those on the go.

And to mark the introduction of the SM Woman Premium Denim HyperForm series, SM Woman, presents an all-new campaign that features the belles of Ballet Manila – Katherine Barkman, Rissa Marie Camaclang, and Joan Emery Sia – as they appear in a sensational and moving (in a literal sense) video that celebrates fluidity of form and liberation, attributes that make the SM Woman Premium Denim HyperForm series a true revolution in everyday fashion. Watch the video here: Concept and direction by Quintin Cu-Unjieng and Dominic Bekaert.

Indeed, SM Woman Premium Denim HyperForm series is sculpted for a woman like you—strong, practical, independent, and truly fashion-forward—offering enviable style for the daily grind.

To know more about SM Woman, visit, their Facebook page, and Instagram,

Tuesday, September 19, 2017

Careline introduces the new Girl Gang

Everyone loves a good makeover! And Careline, the teen brand of Ever Bilena Cosmetics Inc., just got a revamp beginning with the launch of its Girl Gang, led by Andrea Brillantes (center) with (L-R) Regine Lacanienta, Alyana Chapman, Azusa Masu, and Megu Demetrio. The girls, with their diverse style and looks, capture Careline’s inclusive message of being Better Than Basic through a new digital film. To know more about the new Careline and watch the Girl Gang in action, visit, and follow them at



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