Wednesday, June 03, 2020

Rico Blanco performs a special cover of “Liwanag sa Dilim” to support healthcare frontliners

Let safe hands be a force for good with P&G Safeguard BayaniHands Project for the Red Cross

As we face more challenges brought about by our current situation, Filipinos have gone above themselves to become a hero to one another. This just goes to show that even in the darkest moments, we can continue to show our solidarity and togetherness. 
Through the little acts of bayanihan of Filipinos, Safeguard created the BayaniHands Project. “BayaniHands” focuses on the power of safe hands, and how they can become a force for good during these times. 
The BayaniHands Project of the brand was launched through a heart-warming video featuring a cover of the Rico Blanco & Rivermaya classic, Liwanag sa Dilim, while showing real-life acts of bayanihan each and every Filipino does to be each other’s light in these trying times. The project was also created to show how much we appreciate all the efforts and sacrifices our frontliners have done for the people of our country.
Touched by this video, Filipino Rock Icon Rico Blanco, who composed Liwanag Sa Dilim, recorded and posted a special at-home performance of the song. This was his way of showing support for P&G Safeguard’s BayaniHands Project and uplifting our frontliners. “Bilang suporta sa BayaniHands Project, kung saan nag rraise sila ng funds para sa frontliners through the Philippine Red Cross, naisip ko gumawa rin ng quarantine version ng Liwanag sa Dilim. Pagbigay pugay ko rin sa mga ating mga modern day heroes,” said Rico.
As we continue to show how much we appreciate all the efforts and sacrifices our frontliners have done for the people of our country, we hope to encourage everyone to continue joining hands and be each other’s light amidst these trying times by contributing to the P&G Safeguard BayaniHands project. Every donation done through Lazada will be used to help in the frontliner efforts of the Philippine Red Cross.
Support the cause by clicking on this link:

Together, let’s make our safe hands a force for good and be each other’s “Liwanag sa Dilim”. 

Tuesday, January 21, 2020

New ecosystem business and commerce building

Dioceldo Sy, president and CEO of Ever Bilena Cosmetics, has ventured into real estate development with Bamberton Center, a new ecosystem business and commerce building project in FTI, Taguig.

Strategically situated along the north-eastern ridge at Arca South’s Corporate Center, the 12-storey Bamberton Center is an ideal location for offices and business establishments as it features 12 commercial units at the ground floor. It is easily accessible via SLEX, General Espino Avenue and C5.

The area serves as a gateway to the South, straddling Parañaque and Bicutan, Fort Bonifacio, and C5. Present during the project’s groundbreaking were (L-R): Sabrina Sy, Ever Bilena corporate lawyer Atty. Leah Lumaniog-Sy, Ever Bilena chief operations officer Silliman Sy, Matthew Sy, Bamberton chief operating officer Jacob Muñez, Ever Bilena sales and marketing director Denice Sy-Muñez, Gerry Sy, Bamberton CEO and president Dioceldo Sy, JLL senior manager Christine Codrington, Demiee Grace Sy, and Bamberton Business Development Manager Donway Sy.


TPB brings environmental initiative to Laguna and Rizal

TPB employees doing their share in preserving key tourist destinations

Aside from promoting local tourism and raising awareness on its sustainable aspects, the Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), aims to lead by example as it takes part in protecting scenic tourist destinations of the Philippines through Fun Goes Green, its corporate social responsibility (CSR) program. Recently implemented in Laguna and Rizal, the program encourages TPB volunteers and local tourism stakeholders to do their part in preserving the natural beauty of the said destinations

As a budding tourist destination in Southern Luzon, more and more people, locals and foreigners alike, flock to Rizal and Laguna because of their rich heritage and beautiful sites. With this, the CSR is in line with TPB’s message that the environment shouldn’t bear the expense of the joy of travelling.

In partnership with the Haribon Foundation, TPB volunteers went on a two-day immersion with different activities to help protect the natural sites of Laguna and Rizal.

The first destination was Buhay Punlaan Native Tree Nursery in Lumban, Laguna where participants learned about the importance of the propagation stage of forest restoration through activities that included the collection of wildings from mother trees, soil potting and bagging, as well as seedling and seed transplantation. “It is very important to focus on the native trees because these are the species that are most adapted to the Philippine rainforest ecosystem. And that is what we want to promote across the nurseries that we established alongside our community partners,” said Joseph Riel A. Senga, partnerships officer of The Haribon Foundation.

The TPB also headed to the Japanese Garden in Caliraya, Laguna and Mount Batolusongin Barangay San Andres where employees had a trekking and tree planting activity with provincial securities and the Barangay San Andres Samahan Ng Mga Magsasaka.

“We have planted around 1,250 native seedlings here in Barangay San Andres. These seedlings, once they grow to become trees, will provide shelter to the animals living in this area. Also, this will help in giving cleaner air. This project is really important because it shows how nature and humans are interconnected. When we help the environment, it also provides us with what we need,” said Nova Regalario, Conservation Specialist at Haribon Foundation.

TPB’s visit to Laguna and Rizal is the 3rd leg of its CSR program in 2019. Earlier this year, they also implemented CSR activities in Tarlac and Ilocos Norte. Similar activities were also conducted in Iloilo, Bicol, Batanes, Banaue, Laguna, and Surigao del Sur last year.

(L-R) TPB Acting Head of Corporate Planning Marivic Sevilla, Acting Head of Sales and Accounts Management Division Jasmine Parra, Acting Head of MICE Department Ma. Carla Remedios Miranda, TheHaribon Foundation Conservation Associate Ken Carlo J. Penaflor, and Partnerships Officer Joseph Riel A. Senga

Soil potting and bagging at BuhayPunlaan Native Tree Nursery

Tree-planting at Mount Batolusong


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