Monday, October 30, 2017

Happy 10 years Propee!


ADP Pharma Corporation, a company that takes pride in providing Filipinos with the best quality healthcare and wellness products, celebrates the 10th anniversary of Propan’s ambassador, the violet whale, Proppee! As now the number one Pediatric Multivitamin brand in the non-mineral segment, Propan TLC also showed their appreciation to their partner doctors   and   their families   who   have continuously  supported  the   brand. The event showcased a musical play about the quest of the Pamilyang Magana in finding Proppee’s castle and rediscovering the benefits of Propan TLC and Propan Fit.



Focus Propan Variants

Propan TLC - A vitamin preparation with Taurine, Lysine, and Chlorella Growth Factor (TLC), Propan TLC comes in drops and syrup fOR infants and children from 7 months to 12 years old. It   is   a   dietary   supplement   that   helps   in   in   maintaining   adequate   nutrition   which   is essential   for   a   child’s   optimum   growth,   good   health,   physical   strength   and   mental development.

Propan Fit - A dietary supplement that helps in the prevention and treatment of vitamin and mineral deficiency including fatigue, pregnancy lactation, weak constitution, the period of growth senescense.  Additionally,   Propan   Fit   enhances   natural   resistance   and   recuperative power of the body and reduces fatigue; as a general tonic.

For more info of the product, you may visit their website at:

http://www.adppharma.com/index.php/products/pediatrics/item/85-propan-tlc-syrup

https://www.facebook.com/PropanTLC/

Jobstreet Happy at Work


Filipinos are less happy in the workplace according to JobStreet.com. Correspondents said that salary increase, getting a new job will make them happier in 6 months.

Last October 25, 2017, Mr. Philip Gioca, Country Manager of Jobstreet.com Philippines presented the Job Happiness in the Philippine Perspective. Take a look at the Philippine's 2017 Happiness at Work Report.


The Philippines’ job satisfaction level dropped from 5.25 in 2016 to its current rating of 4.97 on a 10-point scale. According to JobStreet.com’s 2017 Job Happiness Index, the key factors associated with unhappiness at work are lack of career development and training opportunities, as well as the management style of a company’s leadership team.

JobStreet.com surveyed 9,326 Philippine respondents from July 31 to August 31, 2017. The respondents were from different position levels (predominantly junior executives and supervisors) and represented a diverse mix of specializations. Fiftysix percent of respondents came from the National Capital Region, 12% from Southern Tagalog, 7% from overseas, 6% from Central Luzon, and 5% from Cebu City/Province.

“More and more Filipinos are looking for career development. They want to move forward in their chosen fields, but the lack of career development and training opportunities in their current companies seem to hold them back,” jobStreet.com Country Manager Philip Gioca said.

When respondents were asked what will make them happier in the next six months, 33% said a salary increase would help, but 23% wish to resign and get a new job.

Colleagues and work location make Filipinos happy at work

The respondents who said they were happy cited colleagues, work location, and company reputation as the top three drivers of workplace satisfaction. This is largely true across all demographics.

Baby Boomers are the happiest

According to the study, in terms of generations, baby boomers, or those born before 1960, are the happiest at 5.63, followed by the those belonging to Generation Z at 5.10.

The same can be said in terms of position level, where the top executives or the more established segment of the workforce, which are expectedly populated by the baby boomers, as well as the Fresh Graduates, have the highest happiness score.

Generation Xers barely managed to score above neutral at 5, while millennials, who compose the majority of workplaces, are below neutral with an average of 4.9.

“The results of this study serve as a wake-up call for companies who wonder why there is such a high turnover rate. Career development, training opportunities, and the management style of the company’s leadership team are just some of the reasons why many Filipinos are unhappy in the workplace. It would be best if managers can get to the heart of why this is happening as each company’s DNA is unique,” Gioca added.

The 2017 Job Happiness Index was conducted in Southeast Asia, with a sample size of 35,513. Job satisfaction is highest in Indonesia (5.27), followed by Vietnam (5.19), the Philippines (4.97), Malaysia (4.65), Thailand (4.55), Hong Kong (4.45), and Singapore (4.31).

That's why if you're looking for a work and happiness at the same time, go to the official website and create your account right away at www.jobstreet.com.ph for free using your email or facebook. And you can start a career that will make you happy for sure!

JobStreet.com Philippines is located at 20F Cybergate Tower 3, Pioneer St, Mandaluyong City. Tel: (632) 286-62-22 Fax: (632) 637 22 08

For more information about JobStreet.com and the 2017 Job Happiness Index, please visit the website at http://wwww.jobstreet.com.ph.

About JobStreet.com

JobStreet.com is a leading online job board presently covering the employment markets in Malaysia, Singapore, the Philippines, Indonesia and Vietnam. JobStreet.com currently services over 230,000 corporate hirers and over 15 million jobseekers in its database.   About SEEK Asia   JobStreet.com is part of SEEK Asia, which is the leading online employment market place in Asia. SEEK Asia covers 7 countries namely Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.   SEEK Asia is the extension of the Australian Securities Exchange listed company called SEEK. The company’s purpose is to help improve people’s lives through a better career. SEEK Asia’s database consist of over 500,000 corporate hirers and over 24 million candidates.

Friday, October 27, 2017

Pop Up Town 2017



This Holiday season, sales are everywhere! But if you're looking for something new and unique for your loved one, you really have to drop by at Pop Up Town! You know why? Because you will discover new things that they'll surely love!

Make Circuit Makati and Arca South your ultimate entertainment and hassle free shopping destinations this Holiday season!

The holidays are just around the corner and the only thing better than the breeze getting colder, nights getting longer and is the fact it's now the time for some shopping! With bazaars in various parts of the Metro that offer almost always similar items, it may be hard to find something unique for loved ones. But don't fret! There's a better way to get a head start at  crossing out items on your Holiday gift list without having to go from one place to another to find that one-of-a-kind present for your loved ones.

If you happen to live in the city, you'll be a stone's throw away to the much-awaited ultimate holiday shopping and entertainment experience! Introducing Pop Up Town - the biggest and hippest Holiday bazaar happening at two of Ayala Land's sustainable estates: Circuit Makati and Arca South.

These are set on November 17 to 19 at Circuit Makati, and December 2 to 3 at Arca South in Taguig. The bazaar is on its fourth year at Circuit Makati and promises to jumpstart the holiday shopping mood through Pop up Town.



The event will feature over 200 curated shops, dining options and a ton of activities for the whole family.

What's in store at Pop up Town?

With a variety of shopping options to choose from - everything from quirky novelty gifts, to hard-to-find local products, Pop-Up Town will consist of four zones - - Pop Up Shop, Pop Up Market, Pop Up Gallery and Pop Up Local.

Pop Up Shop will have a variety of well curated goods and pre-loved items from Karl Edwards, Passion Fly, UP JMA, Mommy Mundo, and big discounts by Folded and Hung.

Unique brands and pre-loved items from our favorite stars will also be featured under the Star Avenue such as Janice De Belen, Karla Estrada, Inah de Belen, Ara Mina, Danita Paner, Maricar Reyes Poon, Marissa Sanchez, Nene Tamayo, Nilki Valdez, Christine Babao, Maria Lopez, Mara Lopez, Gretchen Fullido, MJ Marfori, Aubrey Carampel, Cherry Lou Damaso, Denise Joaquin, Mike Agassi amd Miriam Quiambao.

Mommy Mundo - online community of moms and momenterprenuers that showcases wide range of products for moms and baby. Their dedicated to making motherhood easier, happier and more fulfilling for every mom.

Karl Edwards International & Passion Fly - a bazaar organizer with over 16 years of experience. From its humble beginnings since 1996, Karl Edward's bazaar has been a dynamic player in the growing bazaar industry and continues to support start up businesses to give back to the community!

Star Avenue - Get together of known artists in the industry bringing the crowd their products and pre-loved items.

Blogger's Corner - bloggers open their closets of pre-loved items and products. Participating bloggers includr Angel Yelo, Kate Katigbak, Rhea Bue and more.

Big Discounts by Folded and Hung - Enjoy bug discounts by Folded & Hung during the Pop Up Town on Dec. 2 to 3 at Arca South.

Pop Up Market 

A wide variety of scrumptious dishes will give everyone a taste of the season with Pop Up Market with Mercato. Mercado began as a food market. Now, they embrace their role as the #1 food business incubator for new, innovative and sustainable food businesses in the country and they will be bringing a gastronomic experience from Pop Up Town ranging from Japanese Takoyaki to grilled delicacies.

Pop Up Lokal

A curated mix of home grown and local - sourced and locally made products from different Philippine provinces featuring crafts like accessories and jewelries made and designed by PWD's.

Papaelikhaan - recycled papers made by partner communicaties.

Pop Up Gallery


  • Para sa Sining - a collective of creative individuals and organizations passionate in building a collaborative community through Philippine Art and Culture.
Pop Up Shows
  • Live acoustic and band  performances and battle of the bands
  • Outdoor Movie screening featuring family-themed movies
Pop Up Arena 

  • Wacky Obstacle Run or WOR - where you can go up against giant inflatables and classic challenges with a twist. But most especially, it's an arena where you can let your inner child come out and play.


There's definitely something for all at the Pop Up Town.

Pop up Town offers a comprehensive collection of merchants that highlight the rich heritage of flavor and culture in the country with their local products from different regions. Student entrepreneurs will feature their innovative and unique products. Celebrity and blogger merchants will also offer everything from artisanal delicacies to pre-loved fashion items.

Ayala Land's estates, being a one-stop destination of leisure and entertainment, will be the perfect venue to spend the long weekend and holidays. Complementing all the shopping choices are activities like outdoor movie screenings, art workshops, battle of the bands and live acoustic performances. Kids and the kids at the heart will even be able to enjoy an inflatable obstacle course dubbed as Wacky Obstacle Run.

The Holiday eason is the most wonderful time of the year, especially in the city that makes it happen, bringing together family, friends and colleagues. And since the success of the previous Circuit Makati Holiday Bazaars in the past years, Ayala Land ups the ante by bringing it to another Ayala Land estate, giving more people the chance to create new memorable holiday traditions.

At Pop Up Town, surprises awaits Mastercard holders as they have the chance to win prizes during the bazaar, and experience a variety of perks--from hassle free cashless shopping to free entrance to both bazaars at Circuit Makati and Arca South!

In addition, Circuit Makati and Arca Soutge also partnered with Grab to offer discounted Grab rides heading to and from venue, free shuttle rides in select areas across the metro, free parking and option to go cashless shopping via Mastercard.

This is truly the easiest way to create fun and exciting memories to remember this holiday season by. Drop by on November 17 to 19 and December 2 to 3, and get a  head start on your shopping list!

Pop up Town is co-presented by Mastercard and Fox Life, in cooperation with Grab.

Wednesday, October 25, 2017

Enjoy the moisturizing “magic” of EB Evera Magic Lipstick




Who says only a chosen few can be blessed with soft and supple pink lips? With the EB Evera Magic Lipstick, you can easily achieve long-lasting pink color that girls desire. Each shade changes a few seconds after applying.

What’s even more interesting is that not everyone will get the same shade of pink, because this lipstick changes color depending on the user’s skin pH level! Infused with moisturizers and fruity scents like Apple, Grapes, Lemon, Orange, Strawberry, and Watermelon, your lips are sure to be soft and supple all day long. So go ahead and flaunt those pink lips with the EB Evera Magic Lipstick, available in all Ever Bilena counters from any leading supermarket, drugstore, convenience store or department store nationwide.

To learn more about Ever Bilena and its products, visit www.everbilena.com.ph, and follow www.facebook.com/everbilenacosmetics.


Tuesday, October 24, 2017

Enlighten Your Dish this Holiday Season with the New Eden Queso De Bola


Ever since, Eden Cheese is my favorite Cheese brand. From making Spaghetti, Meaty Salsa, to dessert! Yema Cake is one of my favorite and it's not complete without Eden cheese because i put lots of grated Eden Cheese for toppings! I also put Eden Cheese cubes every time i make fruit salad for the family to make it more creamy and cheesier!




Last October 23, 2017, Eden Cheese, the market leader in the Philippine Cheese category, introduces a new flavor innovation exclusive only for this Holiday season, the Eden Queso De Bola (QDB) flavor.

For the first time in its 36-year history, it is the first flavor innovation by Eden exclusively for Holiday and is proudly developed in the Philippines!



The Eden Queso De Bola launch was held at the Limbaga 77 Cafe in Quezon City where bloggers and media guests are present to witnessed and taste the yumminess and creaminess of Eden Queso De Bola Cheese!


The event started with the live performance of the OPM Rockstar Musicians, Mr. Raymond Marasigan. 


Chef DJ Santos shows us how to level up the 3 Recipes with the help of the media guests! 

First is the Cheesy Caldereta, just add the melted cheese on top of the caldereta and add some dash of paprika! Note that when melting cheese, you have to grate it first or slice it and you can also add some milk to melt the cheese.

Second is the Triple Cheese Morcon that was made with bits of cheese, the sauce on top contains melted Eden cheese and lastly, the dish was topped with grated cheese and was torched to add a smokey flavor.

The third one is the Cheesy Buko Pandan, with big chunks of eden cheese. The plain buko pandan level up and became more cheesier!

For the first time in its 36-year history, it is the first flavor innovation by Eden exclusively for Holiday and is proudly developed in the Philippines!

Proudly developed and produced by Mondelez Philippines, Eden Cheese aims to strengthen its market leadership position through Eden’s deep understanding of the Filipino consumers’ taste preference, especially during Holiday.


Carlo Licuanan, Mondelez’s Southeast Asia and China Marketing Director for the Meals category shares that this move is a step to hopefully grow the carton cheese category.  “As a pioneer and the market leader of the carton cheese category, we want to accelerate our growth and that of the category by providing a new taste, innovation and experience for consumers to enjoy. We take pride in launching our Queso de Bola-flavored Eden Cheese. It is the first flavor innovation by Eden exclusively for Christmas and is proudly developed right here in the Philippines. We put great value in our product that not only reflects the traditional and memorable ‘Paskong Pinoy’ (Filipino Christmas) but also is sensitive to the pockets of Filipinos. Eden QDB, at P59 SRP for the 165g pack and P159 SRP for the bigger 440g carton, can now grace the table of every Filipino family during Noche Buena and any occasion for family gatherings.”

As the marketer of globally iconic snack brands such as  Cheez Whiz, Cadbury Dairy Milk and Oreo cookies to name a few, Mondelez Philippines tapped its global expertise in food innovation to develop the new cheese flavor that will help upgrade Pinoy Christmas traditions. “We believe that by introducing this new flavor in the carton cheese category, we are opening more possibilities for our consumers to upgrade their Christmas dishes and provide a whole new level of food enjoyment with their families this coming holiday season,” says Michelle Gan, Mondelez Philippines’ Category Lead for Meals. “Eden has already become a Christmas food staple by making holiday dishes more delicious through its creamy taste. However, we want to further entice the hearts and palates of Filipinos by combining a classic Christmas cheese product which is the Queso de Bola, together with the taste preference of Filipinos who look for that rich and creamy texture in their cheese.  Now moms can have a wider opportunity to upgrade their Christmas food specialties—from cheese appetizers to spaghetti, from a traditional pan de sal and cheese to the special Caldereta and even Buko Salad—using our Eden Queso de Bola flavor.”

Eden Queso de Bola flavor is a limited edition product and is available only until the end of the holidays.

#  #  #


About Mondelez Philippines
Mondelez Philippines, formerly Kraft Foods Philippines, has done business in the country since 1963, providing consumers with delicious snack products like Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Toblerone and Cadbury Dairy Milk chocolates. The company employs about 400 people in the Philippines, with a manufacturing facility in Parañaque City.

Saturday, October 21, 2017

Essilor Vision Foundation hosts free vision tests for Delfingen employees, dependents




Essilor Vision Foundation and Delfingen Foundation joined hands recently to provide free eye screenings and free prescription glasses for 700 Delfingen employees and their family members. Held in Delfingen Cebu plant, the event was graced by French ambassador to the Philippines Christian Hue, Delfingen CEO Bernard Streit and Essilor Vision Foundation president Aicha Mokdahi. This initiative aims not only to provide vision care to Filipinos, but also to raise awareness of the need for adequate eye care and the importance of regular eye checkups. Photo shows French ambassador to the Philippines Christian Hue getting an eye check-up from Essilor Philippines general manager Dr. Emelita Roleda. For more information, visit www.essilor.com.ph.

Friday, October 20, 2017

Confident and Optimistic Entrepreneurs Uncovered in 1st PH Startup Survey


Filipino startups are confident and optimistic, with plans ranging from conducting initial public offering (IPO) to tapping new markets within and outside the Philippines. To achieve their goals, they want to make their businesses sustainable through improved tax incentives, greater ease in doing business, and better access to capital.

These sum up the findings of the 2017 Philippine Startup Survey, which will be unveiled during Slingshot ASEAN:Startup and Innovation Summit on 20 October 2017 at the Philippine International Convention Center (PICC) in Manila. The survey was conducted by Isla Lipana & Co./PwC Philippines (PwC), the Knowledge Partner for the summit, in partnership with QBO Philippines, the country’s first public-private initiative for startups formed in 2016.

Mary Jade Roxas-Divinagracia
Deals and Corporate Finance Managing Partner of Isla Lipana & Co./PwC Philippines

PwC Philippines’ Deals and Corporate Finance Managing Partner Jade Roxas-Divinagracia, explains: “Respondents were asked about their experiences, insights, motivations, plans, and needs. The report also gives a snapshot of the beginnings and the current status of the Philippine startup ecosystem.”

Rene "Butch" Meily
President of QBO Philippines and IdeaSpace Foundation Inc.

“Through insights gleaned from this report, we hope that the government and private sector can continue to collaborate to support entrepreneurs in turning their ideas into reality,” says Rene “Butch” Meily, President of QBO Philippines and of IdeaSpace Foundation, Inc.

Diane Eustaquio
Executive Director of IdeaSpace Foundation Inc.

IdeaSpace Foundation, Inc. is one of the founders of QBO Philippines. Its Executive Director, Diane Eustaquio, notes: “The journey though is not going to get any easier as the landscape is VUCA (volatile, uncertain, complex and ambiguous). Let us continue to work on paving the way for Philippine-based technopreneurs and their innovations so that they can prove their impact on creating greater business value and a brighter future.”

Alexander Cabrera
(PwC Philippines Chairman and Senior Partner)

Atty. Alexander Cabrera, PwC Philippines’ Chairman and Senior Partner, has nothing but respect for the 106 CEOs and founders who participated in the survey. “I hope that the stories will inspire other startups, investors, corporates, and the government to work together, and build great companies. There is a huge multiplier effect to empowering aspiring entrepreneurs.”

Survey highlights:
  •   35% of the respondents launched their startups in 2016, and 19% launched in 2017.
  •   43% are in the pre-revenue phase, while 37% have annual revenues below PHP2m.
  •  When they were starting their businesses, the top challenges they faced were capital requirements (88%), regulatory requirements (54%), and general economic/business conditions (50%).
  • 63% are planning to raise equity financing to finance their growth.
  • 47% are planning to raise less than US$1m in the next three to five years, while 27% are planning to raise between US$1m and US$3m.
  • 94% are planning to welcome an investor in the next three years.
  • Primary uses of funds in the next three to five years are product development (39%) and marketing initiatives (29%).
  • Strategies for growth in the next three to five years are to improve existing products or services (84%), introduce new products or services (79%), and enter new territories outside the Philippines (61%).
  • 63% are planning to conduct an IPO in the next five to seven years.
  • 95% are planning to enter new territories in the next five years.
  • New markets to tap are other areas in the Philippines (56%), Indonesia (59%), Thailand (57%), Malaysia (55%), and Vietnam (52%).
  • To help startups build sustainable businesses, the top focus areas for improvement are tax incentives for startups (59%), ease of doing business (59%), and access to capital (55%).
QBO Philippines co-founder, the Department of Science and Technology, expresses its desire for the startup community to thrive. DOST Secretary Fortunato De La Peña says, “May everyone realize and appreciate the entrepreneurial environment that has been set up especially for those whose agenda includes not only having a robust source of livelihood but also contributing to the country’s development on the overall.”

For his part, Secretary Ramon Lopez of the Department of Trade and Industry, another QBO Philippines co-founder, shares the same sentiment: “We are confident that with the demonstrated capacity of the Filipino in terms of creativity, talent, and hard work to be innovative and entrepreneurial, plus the continued partnership among stakeholders, we can build an inclusive innovation and entrepreneurship ecosystem that can help in the development of MSMEs.”


About QBO

QBO (‘ku-bo’) represents bayanihan or teamwork. They invite entrepreneurs, talents, and mentors and investors alike to come together and make ideas flourish, showcase Filipino innovation, and build great companies.

QBO (‘ku-bo’) is an innovation hub, or a platform for the startup community to collaborate, develop talent, and grow. It provide startups with support and resources through events and capacity building programs as well as focused interventions designed to improve access to markets, knowledge, capital, and talent.  QBO is the country’s first public-private initiative for startups, created through a partnership between IdeaSpace, J.P. Morgan, DOST, and DTI. Spurred on by the vision of Filipinos startups changing the world, QBO’s mission is to create a globally competitive startup ecosystem in the Philippines.

QBO VISION
Filipino startups changing the world.

QBO MISSION
Developing a globally competitive startup ecosystem in the Philippines by encouraging collaboration between the public and private sectors, developing the startup community and providing business incubation from ideation to exit.

To fulfill their mission to develop a globally competitive startup ecosystem, they believe in three core actions to achieve it:

TO ENCOURAGE QLLABORATION
TO DEVELOP THE STARTUP QMMUNITY
TO ASSIST IN INQBATION

HOW THEY DO IT? Through...

QLITAN. Networking events
They host regular networking events that also feature guest speakers for their startup community to discover, collaborate, and bounce ideas off of each other.

BASIQS. Introductory classes
They conduct classes that run through the fundamentals of initiating a startup for those who are new to the scene and are exploring putting up their own venture.

WORQSHOPS. Specialized workshops
They offer in-depth workshops on a range of topics like branding, marketing, and fundraising to shed more light on specialized topics and provide actionable learnings.

FEEDBAQ. Feedback and mentorships sessions
They provide an avenue for startups to receive insight on different aspects of their business through small group sessions with peers and their network of mentors and industry leaders.

SHOWQASE. Investor pitch
They set up sessions where startups get the opportunity to pitch their ideas to top angel investors, venture capitalists, and corporations for a chance to get funded or secure partnerships.

QONSULTATION. Consultation services
They equip startups with expert advice and practical tips through individual consultation services on government-related matters as well as legal, financial, and design concerns with top firms.

QBO HQ. Co-working space
They provide members of their QMMUNITY access to their headquarters to use as a co-working space or a venue to host meetings, workshops, and other startup-related events.

INQBATION. Incubation Program
They offer select startups the opportunity to be considered for INQBATION, a program created in partnership with J.P. Morgan that provides customized mentorship and other resources based on a startup’s specific needs.

Visit www.qbo.com.ph for more information.


Tuesday, October 17, 2017

Keeping homes safe during rainy season


The rainy season may mean cooler days but it also brings thunderstorms, floods, and strong winds that can cause accidents or lead to calamities.

Solane, the country’s leading LPG solutions provider, tries to help its clients remain safe and secure by reinforcing its Dapat Lang advocacy campaign, which emphasizes the importance of doing the right thing for the family, for others, and society as a whole. Solane suggests precautionary steps families can take to protect lives and properties during inclement weather:

Be informed and stay alert. Be informed to avoid flashfloods, lightning and other dangerous conditions during the rainy season. Monitor your surroundings and keep track of the weather forecast through the internet, TV, or radio.

Prepare a disaster kit. Pack a disaster kit to sustain the family in the event of severe weather conditions. Kit should have essential items that will last for at least three days like potable water, first aid kit, medicines, food that doesn’t require cooking or refrigeration, portable and battery-operated radio, flashlights, and extra batteries.    

Safety during lightning. Stay indoors during thunderstorms. Unplug electronic devices, including TV, computers, home entertainment systems, and corded phones inside the homes as they may cause electrocution or fires.  

Be prepared to evacuate. Discuss evacuation plans with family and specify a meeting place when separated. Set the safe places to go to during strong rains and flood. Know the alternative routes to take to avoid flooded areas.

With proper and careful preparation, you and your family can avoid the dangers of the rainy season.

To know more about Solane, visit their new website www.solane.com.ph

Monday, October 16, 2017

Safeguard and the Pambansang Bae team up to remind Filipino to wash their hands


In this year’s Global Handwashing Day celebration, Safeguard has partnered with one of the most prominent personalities in the country today to bring attention to the importance of proper and habitual handwashing. The nation’s leading soap together with the “Pambasang Bae” Alden Richards join forces to educate Filipinos on the importance of handwashing through the power of a song.



Alden himself sang the handwashing song and invites every Filipino to make it a habit to unfailingly wash their hands with Safeguard in these 5 “hugas non-negotiables” -- before “mano”, after using the toilet, before eating, after playing and before bonding. And more importantly, to spread the love and not the germs this holiday season.

If you’ve ever wondered the kind of impact personal hygiene really makes on the spread of germs and general health of the public, consider these sobering statistics gathered from the first Philippines Handwashing Index, a breakthrough study recently commissioned by the nation’s leading soap brand, Safeguard.


It has been discovered that Filipinos touch more than 23 other people per day, summing up to more than 90 ‘touches’ a day on average. However, they wash our hands only 5 times a day! There are other shocking findings that show opportunities for improvement on handwashing habits particular on specific occasions:
After using the toilet:

7 out of 10 Filipinos CLAIM to wash their hands after using the toilet but—ONLY 2 out of 10 really do.
A shocking 64% of Filipinas DO NOT wash their hands at all after using a mall toilet.

Before eating and cooking
It was observed that 60% of females washed their hands with water ONLY before cooking.
Before feeding the kids, 40% washed their hands with water ONLY.

Before and after bonding:
o 80% of Filipinos DO NOT wash their hands after shaking hands with another person
o 40% of Filipinos DO NOT wash their hands before touching young children

After playing or travelling
o 49% DO NOT wash their hands after using their mobile phones
o 50% DO NOT wash their hands after traveling on public transportation

If these statistics seem particularly innocuous, keep in mind that one of the fastest ways to spread germs and diseases is by human contact and ingesting contaminated food. Clearly, Filipinos haven’t nurtured the habit of proper hand washing, and based on statistics, a great number do not care. There’s a great opportunity to educate citizens that washing hands with soap can effectively remove disease-causing germs and is the most basic way to prevent oneself from getting sick.

Did you know that 1.5 million children around the world die every year due to diarrhea? As shocking as it may seem, diarrhea is the second most common cause of death among kids. UNICEF has declared that pneumonia takes the lives 1.8 million children globally each year. Furthermore, in a study done by DOH locally, it has been found out that pneumonia is the number one cause of death among Filipino children of age 1-14 years. Believe it or not, the simple habit of proper handwashing with an anti-bacterial soap can be an effective way of reducing these incidents.


Bawat hugas, dapat Safeguard hugas

With the arrival of the ber months, these facts will become even more worrisome. The holidays mean more frequent gatherings with friends and family—and with it, the chances of you spreading germs to others increase.

“The results of the Philippine Handwashing Index indicate that Filipinos clearly haven’t nurtured the habit of proper handwashing. Which is why, Safeguard continues to take active steps to spread awareness on its relevance specifically through the Global Handwashing Day and through the new handwashing song with Alden Richards,” explains Jia Salindong- Du, Safeguard Philippines Brand Manager.

Ultimately, this is a call for every Filipino to do their part in promoting handwashing to keep everyone healthy and protected from germs throughout this season. Make it a habit to wash your hands with Safeguard in these 5 “hugas non-negotiables” -- before “mano”, after using the toilet, before eating, after playing and before bonding.

Share the newest Safeguard handwashing song led by Alden to remind your friends and family about the significance of handwashing especially during the Holiday season:
https://www.facebook.com/SafeguardPhilippines/videos/1609451919112712/

Made especially for the holidays, Safeguard is launching its Holiday gift sets, which contain Safeguard Pure White Body Wash (400ML), Pure White Liquid Handsoap (225ML) and a FREE loofa. These limited editions packs will be available for only PHP 199 beginning October 15, 2017.

Filinvest City takes the LEED and goes for gold


Filinvest City has embodied the principles of smart growth with walkable streets and an inviting mix of trees and development to foster a sense of community for over twenty years.

In its bid to further cement its enviable position as a true model green CBD, Filinvest City in Alabang has recently registered with the United States Green Building Council’s (USGBC) Leadership in Energy and Environmental Design or LEED rating system, aiming for the prestigious Gold Certification. Filinvest City has engaged Barone International, a Philippine-based sustainability and LEED consulting firm with offices in Guam and Houston, Texas, as its LEED Accredited Professional.

In line with this vision is Filinvest City’s further enhancement of its future-ready masterplan through the guidance of renowned design firm AECOM Singapore, evident in its introduction of multiple innovative green features. At the core of this transformation is the “green belt” aptly called the Spectrum Midway Linear Park, a foliage-canopied walkway that spans across the north and south ends of the CBD. Filinvest City also takes pride in its bike lanes, which are purposely built and integrated in the sidewalk. Already in place as well is a thriving bird habitat, a living creek, a bike trail, and tree-canopied road networks.

Filinvest City, with all these advancements, sets out to be the first masterplanned development in the country to pursue the up-to-date and more stringent LEED version four of Neighborhood Development (ND)-Plan certification, with only two other developments in the world – in Japan and Italy – bearing this coveted recognition.

Projects pursuing LEED certification earn points across several areas that address sustainability issues – among them location and transportation, sustainable sites, water efficiency, and energy and atmosphere – providing independent verification of the green features of a particular building or neighborhood in the key areas of design, construction, operations, and maintenance.

In the LEED ND rating system, the major prerequisites and credits considered are categorized as Smart Location and Linkage (SLL), which considers transit accessibility, ecosystems and open spaces, and jobs and housing proximity; Neighborhood Pattern and Design (NPD) which looks into walkable streets, neighborhood connections, parking and transportation demand, among others; and Green Infrastructure and Buildings (GIB) that review such characteristics as energy efficiency and conservation,

energy production and distribution, water efficiency and conservation, green building process, heat islands, and light pollution.

Filinvest City deliberately takes all these into account as it continuously aims to fuse the needs of the people, nature, and commerce, making it one of the most progressive green neighborhood developments in the metro. According to Dean Barone of Barone International, Filinvest City has embodied the principles of smart growth with walkable streets and an inviting mix of trees and development to foster a sense of community for over twenty years.

Aside from proactively embracing green initiatives, the masterplan for Filinvest City encourages transportation alternatives, and preservation of sensitive lands – all aimed at benefitting the public as a whole. The development emphasizes vibrant, equitable communities that are healthy, walkable and of mixed-use. Moreover, Filinvest City also promotes the construction and design of sustainable, energy, and water efficient structures.

Simply put, its green features were put in place for the ultimate benefit of residents and locators, all towards the goal of making Filinvest City an ideal community, one that is balanced and eco-sustainable – providing for a meaningful contribution to a greener economy.

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Safeguard leads a movement to a healthier Philippines through the Global Handwashing Day



If you’ve ever wondered the kind of impact personal hygiene really makes on the spread of germs and general health of the public, consider these sobering statistics gathered from the first Philippines Handwashing Index, a breakthrough study recently commissioned by the the nation’s leading soap brand, Safeguard.

7 out of 10 Filipinos CLAIM to wash their hands after using the toilet but—ONLY 2 out of 10 really do.
A shocking 64% of Filipinas DO NOT wash their hands at all after using a mall toilet.
ONLY 40% of children wash their hands—and they don’t use soap either.
Half of Filipinos DO NOT wash their hands after using their mobile phones—known to be one of the dirtiest surfaces.
Filipinos touch MORE THAN 23 other people, averaging 90 unique ‘touches’ per day. However, they wash our hands ONLY 5 times per day.

If these statistics seem particularly innocuous, keep in mind that one of the fastest ways to spread germs and diseases is by human contact and ingesting contaminated food. Clearly, Filipinos haven’t nurtured the habit of proper hand washing, and based on statistics, a great number do not care. There’s a great opportunity to educate citizens that washing hands with soap can effectively remove disease-causing germs and is the most basic way to prevent oneself from getting sick.
Did you know that 1.5 million children around the world die every year due to diarrhea? As shocking as it may seem, diarrhea is the second most common cause of death among kids. UNICEF has declared that pneumonia takes the lives 1.8 million children globally each year. Furthermore, in a study done by DOH locally, it has been found out that pneumonia is the number one cause of death among Filipino children of age 1-14 years. Believe it or not, the simple habit of proper handwashing with an anti-bacterial soap can be an effective way of reducing these incidents.



Bawat hugas, dapat Safeguard hugas

With the arrival of the ber months, these facts will become even more worrisome. The holidays mean more frequent gatherings with friends and family—and with it, the chances of you spreading germs to others increase.

In this year’s Global Handwashing Day celebration, Safeguard and the “Pambasang Bae” Alden Richards join forces to educate Filipinos on the importance of handwashing through the power of a song.

“Through the years, Safeguard has made it a mission to educate as many Filipinos on the importance and proper way to hand wash. Since the 1960s, Safeguard has been able to educate millions of children and provide numerous hygiene facilities in partnership with the Philippine Association of Medical Technologists (PAMET), Department of Health (DOH) and Department of Education (DepEd). And this year, we are proud to have Alden with us to sing the hand washing Christmas song that reminds everyone to wash their hands,” shares Jia Salindong- Du, Safeguard Philippines Brand Manager.

Ultimately, this is a call for every Filipino to do their part in promoting handwashing to keep everyone healthy and protected from germs throughout this season. Make it a habit to wash your hands with Safeguard in these 5 “hugas non-negotiables” -- before “mano”, after using the toilet, before eating, after playing and before bonding.

Share the newest Safeguard handwashing song led by Alden to remind your friends and family to wash their hands with Safeguard:
https://www.facebook.com/SafeguardPhilippines/videos/1609451919112712/

Made especially for the holidays, Safeguard is launching its Christmas gift sets, which contain Safeguard Pure White Body Wash (400ML), Pure White Liquid Hand Soap (225ML) and a FREE loofah. These limited editions packs will be available for only PHP 199 beginning October 15, 2017.

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About Procter & Gamble
P&G serves nearly five billion people around the world with its brands. The Company has one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Duracell®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, Wella® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

Saturday, October 14, 2017

Careline Cosmetics now better than basic


Today’s young woman is outspoken, confident, and knowledgeable. She strives to make a statement in everything she does – from social media updates to the clothes she wears, and the cosmetics she uses. With this in mind, Careline has shifted to a bolder and trendier brand image.

“The youths are the main inspiration for Careline’s new brand direction. They are confident in who they are, what they want, and how they want to express themselves,” said Careline brand manager Creole David.


Combining quirky and “everyday wearable,” the new image aims to appeal to everyone. It is both simple and striking with its new boldface logo and colorful packaging. Upcoming products will match the new bold attitude.

“We offer products that are a little different from the usual drugstore make-up brands. They are Better than Basic,” explained David. “And they are very wearable!”

Careline Go! Mascara 

Some of these new products are Go! Mascara in two variants – The Go! Long Mascara to make lashes look long and wispy and the Go! Big Mascara, which has a special brush that packs on product to make lashes extra voluminous; Careline Best Brow Pencil, a retractable brow pencil and spoolie that brushes and tames the brows; and Careline Graph Ink Liner, which has a long flexible felt tip to make lining the eyes quicker.
Careline Multi Sticks

Another product to look forward to is the Careline Multi Sticks, a multipurpose make-up collection that comes in six pieces: Contour Stick, a universal contour that also doubles as an eyeshadow color; Brighten Stick, a yellow-toned brightening concealer that can be used as an eyeshadow primer; Strobe Stick, a metallic  highlighter for the décolletage and shoulders that also looks great as a metallic eyeshadow; Blur Stick, a pore-filling primer that works well alone or under foundation; and Rose and Peach Sticks, multi-use tints that do wonders for the eyes, cheeks and lips.

Careline Matte Liquid Lipsticks

Careline has also upgraded its lipstick line. New collections available in the market include the Matte Liquid Lipstick that comes in rich hues like Upper Hand in deep burgundy, Craving in true brown and Dark Matter in a deep, almost black shade. For the adventurous, Careline offers the Melted Metallic Lipstick with a matte metallic finish. It comes in champagne gold Luster, metallic red Live Wire, and metallic purple Prince.

To spread its Better than Basic message, Careline launched the Girl Gang, led by teen star and endorser Andrea Brillantes. Joining her are Alyana Chapman, Azusa Masu, Megu Demetrio and Regine Lacanienta, the brand’s online model search discoveries. They embody the fun but empowering message Careline wants to share with its youthful market through a short digital film that can be viewed on www.instagram.com/p/BX5Gp_MFju0/ and www.youtube.com/watch?v=QqOi_NzopQM.

With its shift in attitude and a bolder, trendier brand image, teens and make-up fanatics can definitely make a statement with Careline.

To know more about the new Careline, visit https://careline.com.ph/, and follow their social media accounts: www.facebook.com/CarelineCosmetics, www.youtube.com/channel/Careline PH Official, www.instagram.com/CarelinePH and www.instagram.com/CarelineGirlGang.    



Sunday, October 08, 2017

Jollibee brings back its legendary Amazing Aloha Yumburger


Uniquely packed with trademark sweet, savory and langhap-sarap flavors, the legendary classic returns and will definitely make your tastebuds sing!


Did you miss the yummiest burger of Jollibee? Say 'aloha' once again this 2017 as Jollibee's truly Amazing Aloha Yumburger is making a comeback! Launched in 1996, this Pinoy burger was re-introduced in 2013 as the Amazing Aloha Yumburger and in 2014 as the Amazing Aloha Champ. Best known for featuring a sweet, juicy pineapple ring among its main ingredients, this uniquely  flavorful burger has delighted the taste buds of Jollibee's loyal customers.


Jollibee Brand Manager for Yumburger Luis Berba talks about what makes the Aloha Yumburger both legendary and amazing.


"The Amazing Aloha Yumburger is Jollibee's most successful limited-time-offer," shared Luis Berba, Jollibee Brand Manager for Yumburger. "There was nothing like it in the market since we first included it in the Jollibee menu. Back then, burgers were fundamentally similar. Jollibee wanted to introduce something different to the Filipino market, something thar brings together the sweet-savory flavor combination that many Pinoy diners love."


The Amazing Aloha Yumburger comes in two variants, Solo for P85 and Double Aloha for P109.


The result of this desire to bring something different to the table was the explosive combination of ingredients, textures and flavors on a truly flavorful sweet-savory burger.

The Jollibee Amazing Aloha Yumburger owes its legendary status to the flavor explosion that comes with every bite. The heart of every Aloha Yumburger is the 100% langhap-sarap pure beef patty, which has cemented the place of Jollibee Yumburger in the hearts of customers. Flavor-packed on its own, the langhap-sarap patty reaches another level of deliciousness when combined with sweet and juicy pineapple ring, crisp bacon strip, a specially blended honey mustard dressing, and fresh lettuce.

Fun Fact: James Dole arrived in Hawaii and plant pineapples!

.
The Jollibee team re-introduces the Amazing Aloha Yumburger to members of the media. (From L-R) Mich Brisueno, Assistant Brand Manager for Yumburger Beatriz Cruz, Brand PR and Engagement Specialist Celina Tan, Brand PR and Engagement Manager Cat Trivino, Brand Manager for Yumburger Luis Berba.


It's no wonder why the Amazing Aloha Yumburger has remained to be one of Jollibee's most memorable offerings-this combination of ingredients and flavors alone is more than enough to entice even the pickiest burger eaters! So legendary is the Amazing Aloha Yumburger that it even impressed one of the world's most renowned food experts, Anthony Bourdain.

The famous chef, TV host, anchor, and culinary adventurer discovered the Amazing Aloha Yumburger during a trip to a Jollibee branch in Los Angeles, California for his CNN show Parts Unknown. One bite into the legendary burger and Bourdain exclaimed: "that's a very tasty burger!"

Fun Fact: Hawaii produces 1/3 of pineapple supply in the whole world!

The Amazing Aloha Yumburger is back in all Jollibee stores nationwide, starting October 2017. Customers can take a bite of this legendary burger for only Php85.00 for Amazing Aloha Yumburger Solo. For more information on Jollibee's latest product offerings, news, andpromotions, like facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram. *Prices may vary across different locations.


Thursday, October 05, 2017

Stretch(ed) Mark(ed) by Ina Jardiolin



StretYoung visual artist Ina Jardiolin opened recently her second solo exhibition, Stretch(ed) Mark(ed), on view at Kaida Contemporary up to September 25, 2017. In Stretch(ed) Mark(ed), Ina delves into self-identity and the intangible, fleshing out the beauty in androgyny, while touching on the realities of life. By using discarded treated leather scraps as her canvas, Ina displays an unmatched dexterity, harnessesing a challenging medium to communicate and reach out through her art. Kaida Contemporary is at No. 45 Scout Madrinian, South Triangle, Quezon City.

Empowering the Filipina with #AhonPinay


Ahon Pinay is an advocacy that celebrates the modern-day heroine in every Filipina, aiming to eliminate boundaries in gender professional capabilities and to open dialogue on issues women face in their respective industries.

Various groups have already put gender equality under the spotlight. Among them are Philippine Commission on Women (PCW) and the Department of Social Welfare and Development (DSWD) which have adopted the theme “Kapakanan ni Juana, Isama sa Agenda!” (Include Women in the Agenda) and have already actively called for gender-balance in leadership and decision making positions in public and private sector.

LOCAL EFFORTS

In partnership with the Technical Education and Skills Development Authority (TESDA) of the Philippines, Ariel through its #AhonPinay campaign, have recently signed an agreement to implement a program that will empower women in the workplace, particularly in the technical-vocation (tech-voc) sector. The TESDA-Ariel partnership will enable the implementation of evening classes for competency-based training in several tech-voc courses that are traditionally male-dominated like Shielded Metal Arc Welding, Plumbing, Automotive Servicing and Electrical Installation and Maintenance, which are in-demand jobs in the country and abroad. Apart from challenging themselves by taking on these tasks, these women are also trained to aim for a better finanacial future for their families. To date, this partnership has churned out 37 graduates of highly skilled Filipinas, and aims to reach a total of 60 graduates by end of 2017.

Recognizing that chores can be done by anyone, Ariel also rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and moulds their children into understanding the equal role of men and women in doing the household chores.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s especially formulated for better stain removal with just one wash.

In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives

To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women (PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro, as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household.

OTHER INTERNATIONAL EFFORTS

In Vietnam, Ariel partnered with the Vietnam Women’s Union (VWU) and Saigon Coop, a local supermarket chain to support female initiatives. For this leg, the Rise Women campaign provided a grant to winning women awardees in various fields to acknowledge their contributions. Many outstanding women from diverse sectors such as agriculture, scientific, and industrial were lauded.

Ariel India, P&G, and BBDO Worldwide showed how fathers and husbands can take small steps, such as doing laundry, to create more equal homes through the #ShareTheLoad campaign, which won a ‪Glass Lion award at the 2015 Cannes Lions International Festival of Creativity. While the TV commercial for this has gone viral, the real win is the way the campaign’s message is geared towards changing stereotypes and showing the value of supporting gender equality. All the aforementioned campaigns are hinged on P&G’s #WeSeeEqual campaign that seek to push the boundaries on gender equality and women empowerment.‬‬‬‬

How Sulit Is Your Baby’s Diaper?


All moms just want the best for their babies. So when it comes to diaper, we want them to stay comfortable while playing and of course while sleeping. Did you know how Sulit is your baby's diaper? Here's your Checklist to SAVE on diapers while still giving your child the best!

While there are many things that moms can scrimp on, their baby’s well-being isn’t one of them.

Since babies will constantly be in diapers for their first years of their life, moms will be spending a lot of money on them. It’s important to choose the right diaper that is not only best for baby, but offers moms exceptional value.

Not all diapers are made equal. Even when all of them promise the same key feature of effective absorbency, very few actually live up to it or are able to offer more. Needless to say, picking one out from the sea of brands available can be more challenging than you can ever imagine. So how do you choose the best one and make sure that you’re actually getting your money’s worth?

Check out our checklist on finding the most sulit disposable diaper for your little one:

Does it offer exceptional absorbency? 

A diaper’s absorption level measures how much liquid it can hold and how well it will be able to wick the liquid away from your baby’s skin. Diapers that assure good absorption should be able to quickly absorb and lock in the wetness throughout the diaper’s core. This will help prevent your baby’s skin from being exposed to persistent moisture, which typically leads to rashes.

To check which diapers holds up to its promise of exceptional absorbency, you can do a torture test and pour the same amount of liquid in two different diapers. The diaper which is drier to the touch offer better absorption.

Is it ideal for your baby’s size? 

Diaper sizing conventions are based on babies’ weight. However, like most clothes, sizing from brand to brand can vary, and so does baby’s fit on these diapers.

Ultimately, finding the right fit involves a lot of trial and error and adjusting. Given this, it’s important to have key features such as stretchy tapes that help adjust to your baby’s shape and movement for superior fit and comfort. For babies 6 months and older, since they are more active, you can look for diapers in pants form that offer features such as elastic waistbands that help adjust to baby’s weight and movement. As a bonus, pants with easy-on and easy-tear off benefits will help make changing a breeze, so babies get uninterrupted playtime.

At such a young age, your baby’s skin is very sensitive. It’s important therefore to look for diapers that come in ultra soft and gentle materials that will not irritate your baby’s skin. It may be good to avoid materials that have a plastic feel. Remember that your newborn will essentially be wearing this round-the-clock—so comfort and safety are two elements that you really have to consider.

Does it offer more savings in the long run?

Moms may often try to strike a balance between the cost of an item and its perceived quality, choosing to sacrifice some quality if it means it will lead to more savings. But choosing the best diaper for your child doesn’t have to come with a hefty price tag. In fact, the opposite may be true. High quality diapers may end up saving moms more in the long run.

When computing for how much a diaper really costs, don’t just check the price of one pad of diaper. Higher quality diapers may be more expensive, but they offer exceptional absorbency, which means moms need to change less often and use fewer diapers in a day. This means moms actually save more because they purchase less diapers!  It is much more accurate to compute cost of diapers monthly because it reflects how much diapers you actually use, and how much you save from having less frequent changes.

Not only does a higher quality diaper allow you to use less pads, it also offers more protection against irritation and rashes. A lower quality diaper may make the child feel unwell and uncomfortable, making parents end up taking extra, usually expensive measures to nurse him or her back to health.


Parents are often faced with the challenging choice of which product will provide the best value without compromising quality and comfort. Pampers ensures superior quality with 12-hours of overnight dryness to help give baby a good night sleep and protection from diaper rash. In fact, Pamper Baby Dry can last longer than 2 ordinary diapers overnight, which means you’re not only ensuring your baby’s comfort, you’re also ultimately, saving more money in the long run.

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About Pampers®
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of The Procter & Gamble Company (NYSE:PG) and is the #1-selling diaper worldwide. Every day, more than 25 million babies in 100 countries around the world wear Pampers. Pampers offers a complete range of diapers, wipes and training pants designed to provide protection and comfort for every stage of baby’s development. Visit www.pampers.com to learn more about Pampers products, and find ideas and information to help your baby get the most out of love, sleep and play.


Wednesday, October 04, 2017

For Charo Santos, a diamond is forever



Charo Santos fondly recalls her first major purchase as Baron Travel Girl in the late seventies when she traveled all around the world. “Before I thought of owning a car, I thought of owning a diamond!” says the award-winning actress and entertainment executive. “I thought that a diamond was something I could keep forever.”

14k White Gold Diamond Halo Stud Earrings with 38 pcs. of 0.13 carats diamonds

Over the years, Charo has learned more about diamonds and jewelry, which makes her the ideal choice as the newest face of My Diamond. Her numerous career and personal achievements make Charo the perfect spokesperson for My Diamond’s newest campaign, Choosing True Brilliance. And Charo has plenty of brilliant advice for girls hoping to get their first piece of diamond jewelry. Charo says the experience, while very personal, is empowering.

14k White Gold Cluster Earrings with 2 pcs. of 0.23 carats diamonds and 16 pcs. 0.59 carats diamond

“You can’t make a mistake with simple studs,” she says. “Personally, I go for earrings for everyday wear – it’s simple and classic.” With her low-key and down-to-earth personality, she wears more fabulous pieces only during special occasions, like the Star Magic Ball.


14k White Gold Heart Shaped Diamond Halo Stud Earrings with 38 pcs. of 0.13 carats diamond

Charo says diamonds are more than fashion accessories. “Diamonds can inspire us women to work harder and they can give us a sense of security.”

The gems are to be kept and cherished. Says Charo, “Diamonds appreciate in value over time. They’re smart investments and can be heirlooms.”

14k White Gold Bezel Cut Round Stud Earrings of 0.38 carats diamonds

But more than anything else, buying your own diamond is all about rewarding and loving yourself. “Owning a diamond makes you feel good about yourself like the best friendship, it lasts forever through thick and thin.”

Tuesday, October 03, 2017

New Laundry Experts! Ariel Men Push for Gender Equality with #JuanWash


Because stain removal knows no gender!

In Filipino households, doing the laundry is traditionally seen as a woman's sole responsibility. Thanks to the shift in people's mindsets, aided by Ariel's progressive #JuanWash campaign, that backwards thinking will soon be a thing of the past.

Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of matter - to get men to their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and moulds their children into understanding the equal role of men amd women in doing the household chores.

During the Grand Celebration of Ariel Men #JuanWash Bash! 

As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player, JC Intal, supported by his wife Bianca Gonzales-Intal, as well as actor John Prats, supported by his wife Isabel Oli-Prats.

"The new Ariel Man is more confident and more responsible when it comes to raising his family", explains JC Intal. More and more Juan Washers all over the country are raising up to do their share of the laundry duties, and it's a call to arms that expresses what it means to be the modern man of the house. "Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahay to serve as good male role models for the kids,"  adds John Prats.

Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Adjani and Anton Del Rosario are also active #JaunWash supporters. Theae Juan Washers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties, but also dedicayedw Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that's especially formulated dor better stain removal with just one wash.

In partnership with Eat Bulaga, Ariel alspw scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives.

To celebrate this feast, Ariel handed over the 10,000 laundry hours tobthe Philippine Commission on Women (PCW), represented by their
 Chief of Corporate Affairs anr Information Resource Management Division, Ms.Honey Castro, as a symbolic gift to women, while emphasizing Ariel's support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.

"The Philippine Commission on Women (PCW), the lead agency that champions gender equality and Women's empowerment, welcomes this initiative of Ariel Philippines in breaking the gender stereotype that housework is only women's work," shares PCW Executw Director Emmeline L. Verzosa. She adds, "We are glad that the private sector and advertising agencies have now joined the campaign in promoting the value of shared household and parenting responsibilities among female and male family members. Through such male role models, comlaniew are able to educate the public about more positive masculinities. Gender equality should begin at home."

Ariel's #JuanWash campaign comes at a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. Accordw to the Philippine Statistics Authority (PSA), formerly known as the National Statistical Coordination Board (NSCB), Filipino men are getting more involved in household work, with men alloting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditiw gender roles shift.

"More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as well all work together towards a more progressive country and a more equal world", shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care.

The #JuanWash campaign supports P&G's #WeSeeEqual global advocacy, and forms part of Ariel Philippines'#AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.



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