Sunday, October 08, 2017

Jollibee brings back its legendary Amazing Aloha Yumburger


Uniquely packed with trademark sweet, savory and langhap-sarap flavors, the legendary classic returns and will definitely make your tastebuds sing!


Did you miss the yummiest burger of Jollibee? Say 'aloha' once again this 2017 as Jollibee's truly Amazing Aloha Yumburger is making a comeback! Launched in 1996, this Pinoy burger was re-introduced in 2013 as the Amazing Aloha Yumburger and in 2014 as the Amazing Aloha Champ. Best known for featuring a sweet, juicy pineapple ring among its main ingredients, this uniquely  flavorful burger has delighted the taste buds of Jollibee's loyal customers.


Jollibee Brand Manager for Yumburger Luis Berba talks about what makes the Aloha Yumburger both legendary and amazing.


"The Amazing Aloha Yumburger is Jollibee's most successful limited-time-offer," shared Luis Berba, Jollibee Brand Manager for Yumburger. "There was nothing like it in the market since we first included it in the Jollibee menu. Back then, burgers were fundamentally similar. Jollibee wanted to introduce something different to the Filipino market, something thar brings together the sweet-savory flavor combination that many Pinoy diners love."


The Amazing Aloha Yumburger comes in two variants, Solo for P85 and Double Aloha for P109.


The result of this desire to bring something different to the table was the explosive combination of ingredients, textures and flavors on a truly flavorful sweet-savory burger.

The Jollibee Amazing Aloha Yumburger owes its legendary status to the flavor explosion that comes with every bite. The heart of every Aloha Yumburger is the 100% langhap-sarap pure beef patty, which has cemented the place of Jollibee Yumburger in the hearts of customers. Flavor-packed on its own, the langhap-sarap patty reaches another level of deliciousness when combined with sweet and juicy pineapple ring, crisp bacon strip, a specially blended honey mustard dressing, and fresh lettuce.

Fun Fact: James Dole arrived in Hawaii and plant pineapples!

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The Jollibee team re-introduces the Amazing Aloha Yumburger to members of the media. (From L-R) Mich Brisueno, Assistant Brand Manager for Yumburger Beatriz Cruz, Brand PR and Engagement Specialist Celina Tan, Brand PR and Engagement Manager Cat Trivino, Brand Manager for Yumburger Luis Berba.


It's no wonder why the Amazing Aloha Yumburger has remained to be one of Jollibee's most memorable offerings-this combination of ingredients and flavors alone is more than enough to entice even the pickiest burger eaters! So legendary is the Amazing Aloha Yumburger that it even impressed one of the world's most renowned food experts, Anthony Bourdain.

The famous chef, TV host, anchor, and culinary adventurer discovered the Amazing Aloha Yumburger during a trip to a Jollibee branch in Los Angeles, California for his CNN show Parts Unknown. One bite into the legendary burger and Bourdain exclaimed: "that's a very tasty burger!"

Fun Fact: Hawaii produces 1/3 of pineapple supply in the whole world!

The Amazing Aloha Yumburger is back in all Jollibee stores nationwide, starting October 2017. Customers can take a bite of this legendary burger for only Php85.00 for Amazing Aloha Yumburger Solo. For more information on Jollibee's latest product offerings, news, andpromotions, like facebook.com/JollibeePhilippines or follow @Jollibee on Twitter and Instagram. *Prices may vary across different locations.


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