What’s the worst thing that can happen when you are wearing your nicest OOTD? For showbiz stars like Alex Gonzaga and Melai Cantiveros, it’s bumping into each other, wearing exactly the same outfit and wondering who actually wore it better. But since these two ladies are not going to settle the score just like that, they both asked the bigger, more interesting question—are the outfits bagong bili or bagong laba?
The question confused the minds of everyone, going viral on social media as fellow momshies weighed in and argued whether their idol’s outfits was bagong bili or bagong laba. But even as the arguments rocked social media, no one could figure out the answer as both the outfits of Alex Gonzaga and Melai Cantiveros looked like new.
To solve the great mystery once and for all, Tide hosted “Bagong Bili o Bagong Laba Fashion Walk-Off”, an interactive fashion show last July 31 at White Space, Makati. Excited guests took part in a game that proved how brand new whites look no different from clothes washed with Tide.
Kicking off the fashion show were Luis Manzano and the Solomon brothers, and celebrity kids Awra Briguela, and Mela Francisco. After all the models strutted to confuse the crowd even more. Alex and Melai graced the stage with a grand walk off and cheered on the audience to make their best guess -- “Bagong Bili or Bagong Laba?”.
THE GRAND REVEAL.
Tide BAGONG BILI O BAGONG LABA Fashion Walk Off models along with Melai Cantiveros, Alex Gonzaga and Luis Manzano show their nakakagulat sa puting WOW outfits. Sa Tide, isang laba, laging mukhang bago!
Ending the show was a grand reveal of the models removing their tags to see who wore the bagong laba and the bagong bili outfits – astounding everyone in the audience because there was no difference in the whiteness of the clothes that the models wore!
NAKAKAGULAT SA PUTING WOW!
Melai Cantiveros and Alex Gonzaga flaunting their all-white OOTD at Tide Philippines’ Bagong Bili O Bagong Laba Fashion Walk Off
“Sobrang nagulat ako sa fact na ako pala may suot ng bagong laba! As in wow, nakakagulat talaga kasi for me, feeling ko bagong bili suot ko! Totoo talaga na sa isang laba, mukhang bago, kapag Tide,” said Alex, whose bagong laba clothes definitely look brand new.
Melai, who turns out to have been wearing the brand new outfit, added that “Amazing ang whitening powers ng Tide. From now on, hindi na talaga kailangan bumili parati ng bagong damit para mag mukhang bongga ang outfits mo. With Tide, para ka na ring nakasuot ng bago.”
Just like everyone in the audience, it’s hard to tell the difference between bagong bili and bagong laba with Tide.
“We know how important it is for Filipinos to have the best-looking uniforms and everyday wear, but we also know that with repeated use, clothes usually look dingy. That’s why we’re delighted to present Tide, which in one wash, keeps clothes looking like new.” ends Procter & Gamble’s Country Marketing Manager for Laundry, Jonn Terence Dy.
With its great cleaning power that removes dirt while brightening whites, your OOTDs can still have that “looks like new” look even after repeated usage, getting that surprising wow from everyone.
Sa Tide, sa isang laba, mukhang bago!
More photos from the event:
Dancer at singer AC Bonifacio rumampa sa Tide BAGONG BILI O BAGONG LABA Fashion Walk Off suot ang kaniyang nakaka-gulat sa puting school uniform kasama si Alyssa Santos.
Spotted! Fourth and Fifth Solomon, rumampa sa BAGONG BILI O BAGONG LABA Fashion Walk Off suot ang parehong WOW sa gulat and suot na mga damit.
Hati ang reaction ng mga tao dahil bawat laba sa TIDE parang mukhang bago ang damit.
Tide ambassadors (L-R) Kris Lumagui, Fifth and Fourth Solomon, Ate Mela Francisco, Luis Manzano, Lloyd Cadena and Anne Clutz join in on the fun along with Melai and Alex as they revealed the answer to the question-- BAGONG BILI O BAGONG LABA?
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About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®,
SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
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