Alaska advocates a healthy & active lifestyle with its summer Alaska Power Camps

According to the Food and Nutrition Research Institute’s 7th National Nutrition Survey in 2008, at least 16 million Filipinos aged 20 and above, and about 2 out of 10 children are overweight. Undernutrition also remains to be a public health concern affecting nearly 3 out 10 children. Also recently, there have been prevalent issues on change in children’s interests and behaviors brought by fast-changing technological environment.

With these alarming concerns, Alaska Milk Corporation is committed to help provide proper nutrition and promote an active lifestyle. Thus every summer, Alaska gathers basketball, football and volleyball enthusiasts through its Alaska Power Camps. The summer sports program inspires both girls and boys to engage in sports. Moreover, through basketball, football and volleyball, the child does not only improve his/her talent but also acquire proper skills development and formation of the Power Camp values of discipline, determination, hard work, teamwork and sportsmanship.

Distinguished Philippine sports icons will lead the Alaska Power Camps. First, Philippine Basketball Association (PBA) legend and Alaska Aces assistant coach Jeffrey Cariaso will lead a team of basketball coaches. Second, former professional football player and currently Alaska Football Power Camp Project Director and Alabang Football School, Makati Football School Director, Tomas Lozano will lead the Alaska Football Power Camp. Lastly, Philippine Super Liga volleyball player and former De La Salle University Lady Spikers star volleyball player, Michele Gumabao, will lead a team of volleyball experts in teaching aspiring young girls in the Alaska Volleyball Power Camp.

Alaska continues to encourage children to go out and play by participating in various Alaska sports programs like Alaska Power Camp. For general information about Alaska Milk Corporation visit www.alaskamilk.com, for more information about Alaska Milk Corporation Sports Program visit www.playph.com, Facebook: www.facebook.com/PlayPH; Twitter: @playph; Instagram: @alaskaplayph

For more information about Alaska Power Camp, please visit the following websites:

http://alaskapowercamp.com/basketball/2014/

http://alaskapowercamp.com/football/2014/

www.alaskapowercamp.com/volleyball

For inquiries please call 840-4500 local 205 or 209 and look for CK Kanapi-Daniolco, Sports Development Group

Alaska Milk Sports Action in Davao 2016

What I like most about this sports fest by Alaska Milk is that they encourage kids to be their best. At sa dami ng child-related crimes sa ating bansa, we need more of these kind of invigoration and support sa tinagurian ni Gat Jose Rizal na "Pag-asa ng Ating Bayan".

Aside from Alaska Milk's vision for Filipino children to have proper nutrition, sports fest like these give Filipino children hope in life - na kahit maralita, basta may talent and determination, pwede ka dito. In here, you have a chance. Sa dami ng apps na pwedeng laruin ngayon indoors, sa dami ng channels ng cable TV at dahil unlimited na rin ang internet sa bahay, as a mom, I appreciate Alaska Milk's initiative to uplift children to "go out and play".

It's nice to know that these sports fest are of free-of-charge, and it's also nice to know that there are volunteer coaches like Coach Kid of Cotabato City.

As part of Alaska Milk Jr.NBA and jr. WNBA 2016, last 27th and 28th of February, Regional Selection Camp for Mindanao leg was held at the Matina Campus of Ateneo de Davao University. This is the fourth of stage where young athletes, kids with potentials, children with dreams were gathered to showcase their skills and talents. Yes, Alaska Milk is taking it to the next level: The Search for the Next MVP in Basketball Nationwide! Para sa Filipino kids around the country, this is a good opportunity- a friendly competition to challenge and test to their skills while making friends and camaraderie, sportsmanship at the same time.

Kids are uplifted, but not just them...

Of course even moms are happy to see their kids having fun while learning and honing their skills. Win or lose, this competition is a good experience for them. It's a good start for budding young athletes, to make them love what they do and be good on what they are doing. It inspires children to pursue their dreams and continue in making their potential a skill that could give them ticket to a better life.

From Davao's Regional Selection Camp were seven boys and four girls, finally selected from the sea of 543 kids who participated in this year for Mindanao. 

Alfonso Luis Candari, 13, of Ateneo de Davao; Lance Centeno, 13, of Ateneo de Davao; Joven Neil Deligero, 13, of Daniel R. Aguinaldo National Highschool; Louis Andre Joring, 13, of St. Mary’s School; Tryon Limar Langala, 14, of St. Mary’s School; Anscar Mamac, 14, of Holy Child College of Davao; and Rysan Villasenta, 13, of Holy Child College of Davao topped the boys division. Rozie Amatong, 11, of Modern International Learning Center; Aloha Marie Betanio, 12, of Malaybalay City Central School; Kate Buenaventura, 13, of Ateneo de Davao; and Marcila Grace Dellosa, 14, of F. Bangoy National Highschool topped the girls division. 

The selected young athletes will represent Mindanao in the Jr. NBA/WNBA Philippines National Training Camp this April, and will try out with other top players from the four Regional Selection Camps for the chance to be named as Jr. NBA/Jr. WNBA Philippines All-Star! What a mouthful! This and a chance to participate in an overseas NBA experience! Bongga!

Aside from the proper nutrition for strong bones and growing body, hence giving children their complete potential growth, Alaska through this kinds of program also aims to give children an active lifestyle while sharing the values of true Sportsmanship, Teamwork, Positive Attitude and Respect throughout the tournament.

Jr. NBA/Jr. WNBA Philippines Regional Selection Camp will stop over Cebu this coming March 5-6, followed by Manila on April 9-10. So if you have kids, boys or girls aged 10-14, don't miss out! Register for free to the youth basketball program at www.jrnba.asia/philippines!

Follow Jr. NBA on Facebook here: www.facebook.com/jrnbaphilippines

For NBA fanatics, visit website here: www.nba.com, Facebook here: www.facebook.com/philsnba and Twitter here: www.twitter.com/nba_philippines.

To learn more about the Alaska Milk Corporation, visit www.alaskamilk.com and www.playph.com.

Celebrating Two Decades of an Active, Healthy Lifestyle

6,150 young athletes compete at the 20^th Alaska Football Cup Championship

Two decades of commitment with the world’s most popular sport, Alaska Milk holds the 20^th Alaska Football Cup at the Alabang Country Club in Ayala Alabang Village for a three-day event on November 28-30.

The biggest football event for young athletes attracted players of all ages, from as young as six years old. They have gathered in one venue to participate in one of the longest-running and most successful grassroots-development programs in the local football scene.

“This marks another monumental event for Alaska. We have 410 teams and a total of 6,150 football players together in one venue, all united by their love for football,” shares Wilfred Uytengsu, President and CEO of Alaska Milk Corporation. “It is of great pride to witness how the Alaska Sports Program has engaged young athletes into this kind of culture, and how they live by the values inherent in sports,” he further adds.

The Alaska Football Cup is one of the highly anticipated annual football tournaments for today’s young athletes. The weekend event will be played with more than 800 seven-a-side games, in 29 football fields, and officiated by over 168 fame officials.

School teams and football clubs from all over the Philippines including Masbate, Baguio, Negros Occidental, Cebu, Davao, Palawan, Legaspi, Laguna, Batangas, Bukidnon, Zambales, Pampanga, Tarlac, Ilocos, Bicol, Romblon, Davao Sur, Compostela Valley, Quezon, Cavite, Albay, Pangasinan, Bacolod, Iloilo, Mindoro and Metro Manila will participate.

Alaska on developing the child’s “winning form”

Alaska Milk encourages sports engagement, as it instills the value of determination, discipline, hard work, team work and sportsmanship during the early stages of a child’s life. Participation in sports like football helps them achieve the “winning form’’, which has been Alaska’s goal for children since it launched its first football cup tournament in 1995.

Football provides an active alternative for children in place of passive activities such as watching television, surfing the internet, or spending too much time on social media. The National Nutrition Survey of the Food and Nutrition Research Institute (FNRI) reported that health issues are best addressed by adopting an active lifestyle along with healthy diet, and regular drinking of milk, at least twice daily.

Sports tournament like this develops the athletic and social skills of participants through healthy competition among the same age group, while it boosts physical and mental development.

Become an inspiring athlete too and join Alaska’s sports programs – Nutrition. Action. Champion.

For general information about Alaska Milk Corporation, visit www.alaskamilk.com. For general information about the 20^th Alaska Football Cup, visit www.alaskapowercamp.com/football; Like Alaska Milk on Facebook https://www.facebook.com/PlayPH for updates.