Philippine Wacoal Corporation has been a significant part of the daily lives of Filipinas here and across the globe for 30 years now, and one exciting event is set in Manila to celebrate their anniversary rightfully themed “Uplifting Women for 30 Years.”
Wacoal hold a five-day interactive exhibit at SM Megamall where they launched their latest campaign called Wacoal’s Women of the World. Right on the spotlight of the exhibit are the portraits of 30 remarkable women from different fields, as well as their stories of hardwork and success. Some of them talks on their personal journey, and how each and every one can make their mark, too.
This embodies the company’s persistence in helping more and more ladies realize their significance and excellence no matter where they are, no matter what lifestyle they have chosen to live and pursue.
Part of the campaign’s amazing roster of individuals include sports broadcaster and enthusiast Dyan Castillejo, advocate of renewable energy Ruth Yu Owen, campaigner of strong social responsibility and designer Zarah Juan, and visual artist Celeste Lecaroz.
“From the products that we offer, to the advocacies we promote, our brand guarantees that every single Filipina realizes their beauty and worth,” Ann Christine Palisoc, president of Philippine Wacoal Corporation, says.
Such empowering campaign direction — highlighting the transition from challenges to achievements — not only mirrors who the company stands for, but how it has also reached its current stature in the intimate apparel industry.
“When we started, it was a real struggle with the department stores who expected us to offer discounts. But through constant communication, they began to understand our brand values. The superior quality of the products spoke for themselves and today, the department stores have become valuable business partners with relationships based on trust,” shares Palisoc.
Aside from moving stories and engaging discussions, each day of the interactive exhibit is packed with activities and concepts that further show the company’s value for freedom - freedom to explore, move, and have fun.
The venue will feature travel-inspired photobooths that will make attendees feel like they have travelled to top international destinations where Wacoal has established its presence. Guests are free to pose in front of Eiffel Tower of Paris, New York’s Statue of Liberty, as well as the Cherry Blossoms of Japan - right at the exhibit. The setup comes in 3D effect, with real elements like park benches, boats, and even a Sakura tree to mimic that ideal travel photo.
Eventgoers can also try the Create Your Own Power Frame for free, allowing them to become the cover model of their own magazine. They’ll have their photo taken, printed on the spot, and afterwards they can write their own cover stories related to Women of the World. Other exciting activities include glitter tattoo, tarot card reading, and of course, participants can buy different Wacoal items at the venue.
Aside from the June 26 to 30 exhibit, the company also held a dinner gala last June 4 to recognize the notable people behind the brand’s success in the country. It also showcased their accomplishments and bigger plans in the following years to come.
“Our focus is to grow the boutique business and further elevate the brand image by providing more exciting premium product lines and even better customer service. Better customer service means improving one’s total experience, from better facilities offering more comfort and privacy to better communication with our beauty advisers,” says Palisoc.
One can expect Philippine Wacoal Corporation to continue to offer high quality functional and comfortable products but in addition to this, even more premium products featuring elegance and comfort while consistently enhancing the beauty of the woman’s body. You can also watch out for more exciting new product lines including lingerie, men’s underwear, and more activewear for women.
For more information about Philippine Wacoal Corporation, like and follow them on
Facebook @PhilippineWacoalCorp and Instagram @wacoalph. To know more about the stories of the 32 Women of the world, visit wacoalwomen.com
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