The big reveal hosted recently at Ascott Hotel in Bonifacio Global City made public the all-new mobile app that will make use of augmented reality (AR) with the help of the Jollibee Kids Meal box. It allows kids to try some interactive fun with the fast-food chain’s famous mascot, Jollibee.
The app was developed by renowned Los Angeles-based mobile innovation agency, Trigger. The agency has produced applications for other clients like Sony Pictures, Lionsgate Entertainment, and Lucas Film.
During the program, the Trigger team shared their experience in creating the app that captures the lovable persona of the dancing Jollibee. Trigger Senior Director of Client Services Natasha Weinstein shared their impression, “Everyone just really loves going to Jollibee. It struck us an important part of the Philippines’ pop culture.”
This quick immersion of the app’s designers determined the features and the overall appeal of the app. Trigger President and Executive Creative Director Jason Yim explains the app plays on the sense of community. “Getting friends involved and getting your own avatar involved, that’s definitely the most fun part. You can’t help but smile when you do it.”
Going live with Jollibee AR beats
Radio jock Chico Garcia and mom entrepreneur Bettina Carlos, along with her daughter Gummy, were the first to try these features. The experience began by watching the JolliDance Showdown app transform Jollibee’s friendly face on the Jolly Joy Box into a platform. These guests then captured photos for their screen avatars and, after choosing their image on screen, they watched Jollibee and friends enjoy Electro, Pop, and Rock beats.
Other features of the JolliDance Showdown App were also discussed, including unlocking new characters with every visit to Jollibee branches and scanning the Jolly Kiddie Meal promo board located at the store counters.
Yim said, “The app is pushing how we can engage kids with augmented reality. It’s more than just having characters appear. It’s interactive and gives a much deeper experience.”
The event shared the most recent effort of the leading fast-food brand to augment the langhap-sarap experience. Francis Flores, Jollibee Global brand chief marketing officer, says of its new partnership, “We are glad to work with Trigger to help enrich the Jollibee experience for children and for the young at heart with the launch of our JolliDance Showdown App. Being the first local fast-food to come up with an augmented reality game, we are very excited for our loyal customers who love Jollibee and Friends, as this gives them an opportunity to interact in a fun way using their mobile phones and tablets. Combining great-tasting food and augmented reality to level up their Jollibee experience — now that is really an exciting way to engage our customers.”
The JolliDance Showdown App is free for download in iTunes and Google Play Store. Get the app and watch the Jolly Joy Box go live. The Jolly Joy Box comes free with every purchase of the Jolly Kiddie Meal.
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