HOW IT ALL BEGAN:
Mermaid Island is the brainchild of beauty and lifestyle blogger, Via Tancuan.
The idea dawned on her in September 2017 as she was then sporting a bold hair color. She began to notice that her hair color fades easily upon the use of regular commercial shampoo. She then wondered if there’s a shampoo in the market currently being offered, that’s gentle for colored and treated hair. Upon searching, she noticed that the available hair products are priced relatively higher.
In May 2018, already married and pregnant, she began to revisit her idea, because she knew aside from hair shampoo, she also had to switch to healthier alternatives including cosmetics and skin care products.
Aside from color-friendly hair creams, she was also looking up for face powders and eye makeup that are safe for pregnant and lactating women.
Via posited that if she was experiencing this kind of problem, there’s also a possibility that there were also similar women who share the same kind of sentiments. She signed up to attend courses to learn more about the craft and science of mineral cosmetics and organic skin care.
Hence, Mermaid Island finally came to shore.
BRANDING:
Mermaid Island is an all-natural, vegan, and cruelty-free line of cosmetics. The local brand is inspired by the carefree yet fancy, bold yet mysterious, undiscovered yet mermazing world of mermaids.
The underwater concept is supposed to be easily relatable since most girls of all ages have once watched Walt Disney’s The Little Mermaid or Mars Ravelo’s Dyesebel.
These heroine mermaids are often depicted as calm, friendly, beautiful, unyielding, too excited to walk to be on land.
It is also easily noticeable how each product name is carefully thought of, as well as its variants. For one, Beach Perfect (Lip and Lid Cheek Clay Stain) is inspired by the musical “Pitch Perfect”.
All of its shades are named after songs too, of course with a touch of anything related to island life, sea, summer, and creatures of the ocean. For example, Tropic Like It’s Hot (reminiscent of Drop it Like It’s Hot by Snoop Dogg ), and Reef I Were A Boy (If I Were a Boy by Beyonce Knowles).
Shampoo bars
Dry Shampoo
They have also recently launched a few skin care products for men, including shampoo bars, dry shampoo, and hand sanitizers.
ADVOCACY:
Mermaid Island promotes self-love by encouraging makeup fans to invest in their natural health. The brand only uses certified organic and natural raw ingredients to ensure that women can enjoy good and quality cosmetics that are safe (even for teens, pregnant, and lactating women), effective, and environmentally friendly.
The clam squad behind the makeup line hopes to inspire all women by being confident and finding beauty in enhancing their own skin through the use of natural products. For them, choosing healthier options is like ‘outswimming’ – winning a race to uphold a good cause.
The brand wants to make a shrimpact by providing quality, affordable, and unintimidating beauty that will dolphinetly complement their clients’ ever dynamic lifestyle.
Each product is prudently handcrafted with love and mermaid magic – because in Mermaid Island, “Beauty that outswims, outstands.”
Follow them at:
facebook.com/mermaidislandph
instagram.com/mermaidislandph
mermaidislandph@gmail.com
0956 249 5365
#MermaidIsland #NaturalBeauty
