Let safe hands be a force for good with P&G Safeguard BayaniHands Project for the Red Cross
Link to video: https://tinyurl.com/LiwanagSaDilim
As we face more challenges brought about by our current situation, Filipinos have gone above themselves to become a hero to one another. This just goes to show that even in the darkest moments, we can continue to show our solidarity and togetherness.
Through the little acts of bayanihan of Filipinos, Safeguard created the BayaniHands Project. “BayaniHands” focuses on the power of safe hands, and how they can become a force for good during these times.
The BayaniHands Project of the brand was launched through a heart-warming video featuring a cover of the Rico Blanco & Rivermaya classic, Liwanag sa Dilim, while showing real-life acts of bayanihan each and every Filipino does to be each other’s light in these trying times. The project was also created to show how much we appreciate all the efforts and sacrifices our frontliners have done for the people of our country.
Touched by this video, Filipino Rock Icon Rico Blanco, who composed Liwanag Sa Dilim, recorded and posted a special at-home performance of the song. This was his way of showing support for P&G Safeguard’s BayaniHands Project and uplifting our frontliners. “Bilang suporta sa BayaniHands Project, kung saan nag rraise sila ng funds para sa frontliners through the Philippine Red Cross, naisip ko gumawa rin ng quarantine version ng Liwanag sa Dilim. Pagbigay pugay ko rin sa mga ating mga modern day heroes,” said Rico.
As we continue to show how much we appreciate all the efforts and sacrifices our frontliners have done for the people of our country, we hope to encourage everyone to continue joining hands and be each other’s light amidst these trying times by contributing to the P&G Safeguard BayaniHands project. Every donation done through Lazada will be used to help in the frontliner efforts of the Philippine Red Cross.
Together, let’s make our safe hands a force for good and be each other’s “Liwanag sa Dilim”.