Man of the hour

Ever Bilena CEO Dioceldo "Deo" Sy 

Ever Bilena CEO Dioceldo “Deo” Sy is the man of the hour as he was recently launched as the newest face of luxury timepiece brand from France, Rene Mouris.

A man known for his confidence, power and humility, Deo truly embodies the personality of the brand that takes pride in blending eminent craftsmanship to create timepieces that are classic, elegant and affordable to all.

“I’m a very simple person,” shares Deo. “Just because I have reached this stature doesn’t mean I have to change. This is the reason why I identify well with Rene Mouris—their watches are carefully handcrafted but still in a reasonable price.”

Even as a founder and CEO of one of the biggest cosmetics retail company in the country, he has achieved success and managed to stay grounded thanks to his role models Henry Sy and the Gokongweis who remained humble despite being some of the most influential personalities in the country.

Aside from them, he also stresses that his achievements were met by mastering the art of time management. “Everyone has the same 24 hours a day and you have to manage it well. For me, I come to office four to five hours a day and I try to squeeze everything in. The more I work quickly, the better.”

Now an endorser of the luxury timepiece brand, he is grateful to have this blessing as it serves as his reminder of what he has accomplished and what else he wishes to fulfill in his life—as a new grandfather, he wants to spend more time with his first grandson JD while handling new business ventures overseas.

“Having JD felt like I was restarting my life,” he shares. It made me more energetic and I feel like I have something new to look forward to. Now that I see Denise handling the company very well, I can delve into different ventures like construction and property and also explore South East Asia and Guam as I see a lot of opportunities there.”

For the CEO who believes in perfect timing, having a watch to invest in is a good reward for one’s self— “Their pieces are really worth investing in. They are beautifully designed also fairly priced so reward yourself with a statement piece from Rene Mouris.”