MERMAID ISLAND’S SEACRETS REVEALED

HOW IT ALL BEGAN:
Mermaid Island is the brainchild of beauty and lifestyle blogger, Via Tancuan.

The idea dawned on her in September 2017 as she was then sporting a bold hair color. She began to notice that her hair color fades easily upon the use of regular commercial shampoo. She then wondered if there’s a shampoo in the market currently being offered, that’s gentle for colored and treated hair. Upon searching, she noticed that the available hair products are priced relatively higher.

In May 2018, already married and pregnant, she began to revisit her idea, because she knew aside from hair shampoo, she also had to switch to healthier alternatives including cosmetics and skin care products.
Aside from color-friendly hair creams, she was also looking up for face powders and eye makeup that are safe for pregnant and lactating women.

Via posited that if she was experiencing this kind of problem, there’s also a possibility that there were also similar women who share the same kind of sentiments. She signed up to attend courses to learn more about the craft and science of mineral cosmetics and organic skin care.

Hence, Mermaid Island finally came to shore.

BRANDING:
Mermaid Island is an all-natural, vegan, and cruelty-free line of cosmetics. The local brand is inspired by the carefree yet fancy, bold yet mysterious, undiscovered yet mermazing world of mermaids.

The underwater concept is supposed to be easily relatable since most girls of all ages have once watched Walt Disney’s The Little Mermaid or Mars Ravelo’s Dyesebel.

These heroine mermaids are often depicted as calm, friendly, beautiful, unyielding, too excited to walk to be on land.

It is also easily noticeable how each product name is carefully thought of, as well as its variants. For one, Beach Perfect (Lip and Lid Cheek Clay Stain) is inspired by the musical “Pitch Perfect”.

All of its shades are named after songs too, of course with a touch of anything related to island life, sea, summer, and creatures of the ocean. For example, Tropic Like It’s Hot (reminiscent of Drop it Like It’s Hot by Snoop Dogg ), and Reef I Were A Boy (If I Were a Boy by Beyonce Knowles).

Shampoo bars

Dry Shampoo 

They have also recently launched a few skin care products for men, including shampoo bars, dry shampoo, and hand sanitizers.

ADVOCACY:
Mermaid Island promotes self-love by encouraging makeup fans to invest in their natural health. The brand only uses certified organic and natural raw ingredients to ensure that women can enjoy good and quality cosmetics that are safe (even for teens, pregnant, and lactating women), effective, and environmentally friendly.

The clam squad behind the makeup line hopes to inspire all women by being confident and finding beauty in enhancing their own skin through the use of natural products. For them, choosing healthier options is like ‘outswimming’ – winning a race to uphold a good cause.

The brand wants to make a shrimpact by providing quality, affordable, and unintimidating beauty that will dolphinetly complement their clients’ ever dynamic lifestyle.

Each product is prudently handcrafted with love and mermaid magic – because in Mermaid Island, “Beauty that outswims, outstands.”

Follow them at:

facebook.com/mermaidislandph
instagram.com/mermaidislandph
mermaidislandph@gmail.com
0956 249 5365

#MermaidIsland #NaturalBeauty

Makeup in Living Coral

In case you missed it, Living Coral was announced as 2019’s Color of the Year and it’s sure to please a wide base of beauty enthusiasts. A not-quite-orange and not-quite-pink shade, a surprisingly wearable color for all skin tones and suited for different occasions. On cheeks, it instantly adds a healthy flush; on eyes, it adds a pop of color and on lips, it’s a fun alternative to the classic red.

Want to get into the Living Coral spirit? Be sure to keep these products from Ever Bilena, EB Advance and Careline in your makeup bag:

Careline Peach Stick (P205)

Give the dramatic smokey-and-winged-eye look a break and try Careline’s Peach Stick (from their Multi-sticks collection) as an eyeshadow, blush and lipstick is a perfect way to bring in the New Year with something light and easy to do. This multi-stick has a creamy and pigmented formula which is perfect for fuss-free makeup you can take anywhere. It is easy to put on, just dab some on your lids, lips and cheeks using your fingers for a fresh and natural glow look!

Ever Bilena Matte Nude lipstick in Baci (P165)

Infused with antioxidants and moisturizers, this lipstick makes your lips feel soft, smooth, and supple despite the mate formula. Baci means “kisses” in Italian is a shade that can complete the living coral look by balancing it with a neutral color.

Ever Bilena Matte lipstick in Sexy Nude (P165)

If you want to experiment with a coral-hued lipstick, Ever Bilena Matte Lipstick in Sexy Nude is a cross between the popular pink nude and coral. It is highly pigmented and reveals its color with just a few swipes. Ever Bilena Matte lipsticks are infused with Vitamin E to help keep the lips moisturized.

EB Advance Matic Lipstick in Plush Petal (P185)

For a timeless makeup look that will brighten your features, get the newest on-the-go nude eye shades like peach and rose. They can be paired with the EB Advance Matic Lipstick in Plush Petal with a creamy-matte and pigmented finish so each swipe goes a long way.

EB Advance LTD Liquid Lipstick in Hotel Heiress (P185)

Obsessed with lippies? You can’t go wrong with a lovely matte finish that won’t quit. EB Advance LTD Liquid Lipstick in Hotel Heiress glides so smoothly on the lips and feels so creamy. Prime your lips before applying for an even finish. 

Achieve your 2019 living coral makeup at any Ever Bilena counter in leading supermarkets, drugstores, convenience stores and department stores nationwide. To learn more about Ever Bilena and its products, visit Ever Bilena’s website, www.everbilena.com.ph, and Facebook page, www.facebook.com/everbilenacosmetics and Instagram https://www.instagram.com/everbilenaofficial/

Promil Four i-Shine Talent Camp 7 now offers theater and ballet classes this summer

Lisa Macuja-Elizalde, Ballet Camp Mentor

Parents with kids who are interested in ballet and theater can now enroll them in the Promil Four i-Shine Talent Camp, the highly anticipated talent development program that’s bigger and better this seventh season! The theater and ballet camps are new additions to Promil Four i-Shine Talent Camp’s classes in visual arts, music and modern dance.

Parents may now enroll their kids, ages six to eleven years old, in the camps offered in Metro Manila, Batangas, Cebu and Davao this summer.

Audie Gemora, Theater Camp mentor

Mentored by stage veteran Audie Gemora of Trumpets Playshop, the theater camp will harness children’s gift in self-expression, stage acting and performing arts. Classes for theater camp will be held on May 2 – 4, 6 – 7 at the Trumpets Playshop, Parc Foundation in Metro Manila; on April 22 – 26 at Ginazel’s Hotel in Batangas City.

Meanwhile, the ballet camp will be led by Liza Macuja of Ballet Manila and aims to nurture children who show potential in having smooth, delicate and fluid movement on stage. Ballet classes for kids in Metro Manila will be on April 22 – 26, May 2 – 4 and May 6 – 7 at the Fisher Mall in Quezon City. The ballet camp in Batangas will be on April 1 – 5 at the Steps Dance Studio in Lipa City, while for Davao, it will be on April 22 – 26 at the Metro Fitness and Family Gym in Davao City.

Promil Four i-Shine talent camp also offers classes in music, arts and dance. The classes will be led by masters in various fields of discipline: Robert Alejandro of Papemelroti and Kara Escay for the Art Camp, maestro Ryan Cayabyab for the Music Camp, celebrity choreographer Teacher Georcelle of G-Force for the Dance Camp.

The art camp in Metro Manila will be on April 22-26 in 8 Rockwell, Makati and on May 2 – 4 and 6 – 7 at Papemelroti, Quezon City. The art camp for Cebu and Davao will be on April 8 – 12 at the Jumping Clay, in Gov. M. Cuenco Ave., Banilad, Cebu City and in La Cima Building, respectively.

The dance camp in Metro Manila will be on April 22 – 27 in G-Force Dance Center in Quezon City and on April 29 – May 4 at the G-Force Dance Center in Alabang. For Cebu, the dance camp will be on April 29 – May 4 at the G-Force Dance Center in Cebu City.

Promil Four i-Shine Talent Camp will open its music camp in Metro Manila on April 8 – 12 and April 22 – 26 at the Music School of Ryan Cayabyab, Robinson’s Galleria while in Cebu, it will be on April 22 – 26 at the Brown Academy of Music, Gov. M. Cuenco Ave., Banilad in Cebu City.

Enrollment fees range from P4,500 to P8,500. But parents can avail exclusive discounts when they bring an official receipt of Promil Four or Promil Gold Four 1.2kg or 1.8kg bought from January 16, 2019 onwards once they pay for their chosen camp. Maximum discount per enrollee is P2,500.

A final recital will be held at the end of the camp to showcase the progress of all i-Shiners.

To enroll or know more #Promil4iShine7, visit www.promilnurturethegift.com.ph/.   

PROMIL® FOUR is a powdered Milk Drink for children over 3 years old.  With its right level of essential and important nutrients, it can help support your child’s proper growth and mental development to #NurtureTheGift together with a balanced diet and healthy lifestyle.

Filipinos advised: Hand wash with soap frequently to prevent measles

Filipinos are urged to be vigilant in protecting themselves against measles, following the Department of Health’s declaration of a measles outbreak in  the National Capital Region, other areas of Luzon, and Central Eastern Visayas .

Data from the DOH Epidemiology Bureau showed over 800 measles cases in Metro Manila in the first month of the year. The number of measles cases in the country has been on an uptrend, with 3,646 cases recorded in 2018 compared to just 351 in 2017 – a ten-fold increase.

Measles is a highly contagious but preventable disease that is transferred from one person to another through sneezing, coughing, and personal contact. Its symptoms include coughing, a runny nose, red eyes, fever, diarrhea, and a distinctive red rash that spreads all over the body. Its complications, which can be fatal, include ear infections, blindness, swelling of the brain, and pneumonia. In fact, measles is one of the top causes of death among children below the age of 5.

Because of the seriousness of the disease, individuals should proactively take steps to protect themselves against it. Apart from vaccination, the Centers for Disease Control and Prevention (CDCP) recommends:

• Frequent handwashing
• Not touching the eyes, nose, and mouth
• Covering the mouth when coughing or sneezing
• Avoiding close contact and sharing utensils with people who are sick

Handwashing can play a major role in helping prevent the transmission of the measles virus. According to the Global Handwashing Partnership, “Handwashing protection works by removing the tiny droplets containing the measles virus from your hands before they get a chance to infect you or transfer to someone else”.

Handwashing with a trusted soap like Safeguard is able to remove 99.9% of germs. Make sure that as you lather, you thoroughly scrub and cover all parts of the hand with soap. Then rinse your hands with water. With regular handwashing with soap, Safeguard is a cost-effective and easy measure to help prevent the spread of the disease.By taking a proactive and vigilant stance through vaccination,handwashing, and the tips above, the battle against measles can be won. If your child or family members are showing these symptoms, it is also recommended to visit your nearest health center or family doctor.

Win a trip to Phuket, Thailand plus P50,000 in Ever Bilena’s Big Beauty Challenge Year 3!

Use your makeup skills to create superb and bold looks following different themesfor a chance to win the grand prize in Ever Bilena’s The Big Beauty Challenge ongoing until March 25.

The top winner in the weekly make-up tutorial video contest will win a trip for two to Phuket, Thailand, plus P50,000 cashand an additional P20,000 worth of Ever Bilena products. The grand winner will also sign an exclusive contract as a brand ambassador, and shall perform special projects for Ever Bilena.

Open to video bloggers, aspiring and professional make-up artists residing in the Philippines, the three-year-old contest requires participants to create a one-to-three-minute make-up tutorial video on how to do a complete look following a specific theme and using only Ever Bilena products. Participants can post as many videos as they want, but using models is not allowed.

The contest, which began on December 14, will test the skills of participants as they create their own versions of Ever Bilena’s weekly theme, which will be announced every Friday on Ever Bilena’s Facebook page, www.facebook.com/everbilenacosmetics. There will be one winner every week who will get P15,000 in cash.

The weekly winner with the most number of video shares and likes will receive a special prize.  Weekly winners will automatically compete in the grand finals.

Entries must be public and uploaded on Facebook with the hashtags #EBBigBeautyChallengeY3 and #EverBilena. Contestants should tag Ever Bilena Cosmetics, Inc. A marketing representative from Ever Bilena will acknowledge the video submitted.

Participants will be judged based on the following criteria: 4% creativity, 20% most number of Ever Bilena products used in the video, 20% make-up executions and skills; and 20% most number of views and shares.

Ever Bilena, the leading local cosmetics brand, carries Ever Bilena Advance, a full range of make-up essentials for young professionals; Careline cosmetics for teens; Blackwater for fragrance and other personal care products.

To know more about Ever Bilena and The Big Beauty Challenge, visit Ever Bilena’s website, www.everbilena.com.ph  and Facebook page, www.facebook.com/everbilenacosmetics.

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